Over the past few years, the Ford Bronco has been a regular on the list of Kelley Blue Book Best Resale Value Award winners, an accolade bestowed upon the vehicles that are projected to retain the highest percentage of their original MSRP over the first five years of ownership. The Bronco landed in the top 10 of that particular list in both 2023 and 2024, in fact, and now – in the latest installment of these awards – KBB has recognized the 2025 Ford Bronco yet again, for the very same reason.
The 2025 Ford Bronco once again landed among the top 10 in KBB’s latest Best Resale Value Awards, ranking fifth as it’s projected to retain 57 percent of its value over the first five years of ownership – placing the rugged SUV behind the Toyota Tacoma (64.1 percent), Chevy Corvette (61 percent), Toyota Tundra (60.9 percent), and Toyota 4Runner (60 percent). It joins the Ford Maverick as well, which finished first in the compact pickup segment this time around as it’s projected to retain 53.2 percent of its original MSRP after five years.
These results are notable because the average 2025 model-year vehicle will only retain about 45 percent of its value over that same time period, a difference that can add up to several thousand dollars in many cases. As KBB points out, resale values can vary greatly between models, and are often one major ownership expense that folks don’t take into account when purchasing a new vehicle.
To come up with these figures, KBB takes data from its Official Residual Value Guide, using values established by automotive analysts that review the output from statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original MSRP, are selected for these awards. Residual values reflect projected future auction values for vehicles in average condition with 75,000 miles at the end of a five-year lease or ownership period.
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