Average Ford F-150 Monthly Payment Above $900 In Q4 2024

At this point, it’s difficult to recall a time when the average Ford F-150 payment was less than $900 a month, a mark that seems destined to stick around – and potentially continue to grow – for the foreseeable future. This phenomenon began when folks started gravitating more toward luxury trim levels, driving the average Ford F-150 payment higher, which was only further fueled by skyrocketing new vehicle prices and interest rates over the past few years. Thus, the average Ford F-150 payment continued to come in above the $900 mark in Q4 2024.

According to Experian’s Q4 2024 State of the Automotive Finance Report, the average Ford F-150 payment came in at $919 in Q4 2024, which is quite a bit higher than the rest of the top 10 leased models over that same timeframe, though the current list doesn’t contain any F-150 competitors, anyway, and the average lease payment was much lower at $602. However, this is nothing new for the popular pickup, which also had an average finance payment of $919 in Q2 2024, a figure that rose to $953 in Q3 of last year.

This slight drop in finance payments for the F-150 comes as Ford’s average transaction pricing has declined over the past two months to start the year, too. The Ford brand’s ATP, specifically, declined by 1.4 percent in January, and followed that up with a 2.9 percent drop in February, from $55,693 to $54,082. Ford average transaction pricing is still 0.6 percent higher than February 2024, when it closed out the month at $53,786, but it also also outpaced the overall market in that regard, as it experienced a 1.3 percent decline – from $48,675 to $48,039 – which was one percent higher than February 2024’s $47,551.

According to Cox Automotive, incentives remained mostly flat month-over-month, coming in at 7.1 percent of ATP, or around $3,392, which played a role in those figures. Lower priced vehicles continue to prove difficult to find in today’s market, while those priced at $100,000 and up accounted for 52,000 units sold in January and February – up from 46,000 a year ago.