Ford’s European woes have been well-documented to this point, as the automaker has struggled in terms of selling passenger vehicles and all-electric models in that region – but not commercial ones, at least, as the Ford Pro business is booming. However, there is a silver lining that has surfaced recently as it pertains to EVs. In fact, the Ford Explorer EV actually ranked among the top 25 best-selling electric vehicles in Europe in February 2025 – making its debut on that list – and Ford EVs, overall, also ranked rather highly, too.
According to new data from JATO Dynamics, Ford sold the 17th most EVs in Europe last month of any brand – 3,339 – which is 146 percent more than February 2024. Volkswagen actually topped that list after selling 19,565 units in February – 180 percent more than a year ago – followed by Tesla at 15,737 units, a 44 percent decrease. Now that Ford has officially expanded its EV lineup in Europe as first announced in 2022, the automaker is looking to double its production totals this year, and will soon add cheaper versions of the Explorer and Capri EV in that market, too.
As for the overall European new car market, sales totaled 966,300 units in February 2025, which is a three percent decrease, year-over-year. EV sales increased by 26 percent to 164,000 units – the highest on record for both the month of February and the period of January to February, during which 329,700 units were registered, up by 31 percent. However, much of that upward movement was fueled by emerging Chinese EVs, while as a whole, Tesla saw its European sales decline by 44 percent.
“There are still no clear signs of recovery in the European automotive industry. Uncertainty in the domestic market is being further complicated by challenges in both China and the US,” said Felipe Munoz, Global Analyst at JATO Dynamics. “Tesla is experiencing a period of immense change. In addition to Elon Musk’s increasingly active role in politics and the increased competition it is facing within the EV market, the brand is phasing out the existing version the Model Y – its best-selling vehicle – in anticipation of the introduction of a new refreshed version. During this process, brands often experience a drop in sales before they return to normal levels, once the updated model becomes widely available. Brands like Tesla, which have a relatively limited model lineup, are particularly vulnerable to registration declines when undertaking a model changeover.”
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