Ford’s BlueCruise hands-free highway driving assist feature has thus far proven to be quite popular with users, and the numbers certainly support that, as the percentage of people taking advantage of it – and the number of miles they drive with the feature activated – continue to climb. That has been the case with each passing month, quarter, and year since BlueCruise originally launched in select 2021 model year vehicles, and now, Ford CEO Jim Farley has shared another update regarding this continued growth.
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According to Farley, now that BlueCruise has expanded to 15 European countries in addition to the U.S. and Canada, there are now over 757,000 vehicles equipped with that profitable feature on the roads across the globe – 446,000 of which were just added in the past year. Globally, Ford and Lincoln customers have spent more than five million hours with BlueCruise engaged as well, which is nearly a 100 percent increase compared to 2024.
As Ford Authority previously reported, at the conclusion of Q3 2024, there were 537,000 BlueCruise enabled vehicles on U.S. roads – a 29 percent increase compared to Q2. Overall, Ford’s paid software subscriptions grew by nearly 40 percent to 805,000 at that time, and the automaker had delivered 20 million over-the-air equipped vehicles. In its Q2 earnings report, Ford noted that BlueCruise was available in more than 415,000 vehicles on the road in the U.S., which was 25 percent more than Q1.
Recently, Ford lowered the price of BlueCruise and began offering both a one-year BlueCruise plan and a one-time purchase option, the former of which is included as standard or as an option on various vehicle lines and trims. It will also continue to offer a 90-day complimentary trial, after which customers can opt to pay monthly or annually if they wish to continue using BlueCruise.
Just a few weeks later, Ford announced BlueCruise 1.5, which is set to add a hands-free lane change feature called Automatic Lane Change, enabling the software to initiate precisely that when the vehicle approaches slower-moving traffic.
Comments
Ford is a poor cousin of GM when it comes to hands free driving. GM Super Cruise has 750,000 miles roads of hands free driving. Ford Blue Cruise has a pitiful 130,000 road miles of hands free driving and is getting hands free nowhere, fast. Ford, please put a paper bag over your head and disappear into oblivion. Because your Blue Cruise will never catch up Super Cruise. The sooner you get it, the better!
Mainly because Ford hasn’t updated it since it came out. All their “updates” are vaporware as far as I am concerned.
Time to pay the piper, sign a handsfree agreement with Tesla. Tesla is LIGHT-YEARS AHEAD.!! NO ONE can catch them..
Major update every month. Meanwhile Ford hasn’t done an update in 3 years to BlueCruise. The difference between a software company that makes cars and a car company that barely can even make a car without a recall notice of the day.
Of course. Tesla car has eight (8) cameras for SFSD (Supervised Full Self Driving). Ford clunkers have pitiful one camera. There can be no comparison.
Here’s another milestone. 5,000,000 miles of white knuckle 1.0 without an update as they promised.
I hope I get an update from 1.0 before it kills me by careening off a semi or hitting another wall.
Sammy, if you can’t get my 23 F-150 Platinum an update to BlueCruise by now after almost 3 years then you and your whole idiot team needs to go before you kill somebody. Oh wait….