For a number of years, The Blue Oval worked with Google to develop what’s now known as the Ford Digital Experience (or Lincoln Digital Experience) infotainment software, which officially debuted in January 2024. That software has since rolled out in a number of refreshed and redesigned models including the 2024 Lincoln Nautilus, as well as the 2025 Lincoln Aviator, Ford Explorer, and Ford Expedition. However, there might be some big changes in store for the Ford Digital Experience already.
Google just announced that it will be upgrading everything from tablets to headphones, watches, and automobiles to Gemini artificial intelligence instead of the existing Google Assistant feature. For now, Google isn’t providing too many details about this change, but it plans on using Gemini to power a variety of devices in the future, including the aforementioned items, plus home devices such as TVs, displays, and speakers.
In the meantime, Google Assistant will continue to be used in all of those applications, including Ford Digital Experience. As for what we can expect from Ford’s software in that regard, the automaker declined to comment on the future of its Digital Experience, so we’ll have to wait and see. Gemini – formerly known as Bard – is a generative artificial intelligence chatbot developed by Google that’s designed to compete directly with OpenAI’s ChatGPT.
In the meantime, Lincoln and Ford Digital Experience have received their fair share of glowing reviews, with the Lincoln version recently being awarded MotorTrend‘s 2025 Best Tech Award in the infotainment category. MT praised the Lincoln Digital Experience for the driver’s ability to customize the right half of the screen with trip details, weather, navigation, and audio info, with the potential to offer additional functions via over-the-air updates, noting that the SUV’s abundance of screen space could have been distracting, but Lincoln managed to utilize the massive display in a way that doesn’t take away from the driving experience.
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