Ford Everest Ranked Third In 2025 Thailand Initial Quality Study

Following the debut of the current-generation model in 2022, the Ford Everest has performed quite well in J.D. Power’s Thailand Initial Quality Study (IQS), which is designed to measure initial new vehicle quality by looking at a variety of potential problem areas. In 2022, the Ford Everest ranked second in the large SUV segment of the Thailand IQS with a score of 131 problems per 100 vehicles (PP100), and in 2023, it topped that same segment after posting a score of 169 PP100. Now, the Everest has once again ranked highly in this very same study for 2025.

In the 2025 Thailand Initial Quality Study, J.D. Power didn’t release scores for all individual models this time around, but did rank the Ford Everest third in terms of initial quality among large SUVs – behind only the Toyota Fortuner (which posted a score of 170 PP100) and the Izuzu MU-X. This year’s study is based on responses from 4,721 new car owners who purchased their vehicle from June 2024 through January 2025. It measures problems in ten specific areas – climate control; driving assistance; driving experience; exterior; engine, motor and transmission; features, controls and displays; infotainment; interior; and seats.

The 2025 Thailand IQS found that more owners experienced quality issues with their vehicles versus prior years, with similar rates across all powertrains – ICE, hybrid, and all-electric. Many of those issues revolved around infotainment systems and climate control, along with exterior, interior, and seats ranking as the most prevalent of the bunch.

“Modern vehicle owners stay closely connected to their mobile devices and consider them essential to their daily lives,” said Chaiyawat Kesaporn, senior project manager and lead analyst at Differential in Thailand. “As a result, they increasingly expect seamless connectivity when entering and exiting their vehicles. However, the infotainment category still faces significant challenges as owners often have problems with Bluetooth connectivity, limited power outlets, slow charging speeds and unresponsive touchscreens.”