Much ado has been made about the fact that Ford is facing weak demand for its all-electric vehicles across Europe, which has prompted it to focus more on the commercial-oriented Ford Pro business, while also cutting back output of the Ford Explorer and Capri EVs at the Cologne Electric Vehicle Center in Germany shortly after both entered full-scale production there – though it’s expected to ramp back up this year. However, the Ford Explorer EV did manage to crack the list of the top 25 best-selling all-electric vehicles in that same region last month, it seems.
According to new data from JATO Dynamics, the Ford Explorer ranked 22nd in terms of the best-selling EVs in Europe in February 2025 after moving 2,084 units. That was good enough to beat out the Peugeot 3008, Porsche Macan, and BMW iX2, but it’s still a far cry from the top, regardless. Last month, the Tesla Model Y continued to dominate the European EV sales charts with 8,790 units registered there, with the Tesla Model 3 (6,834 units sold), Volkswagen ID.4 (6,172 units), Renault 5 (5,659), and Volkswagen ID.7 (5,432) rounding out the top five.
As for the overall European new car market, sales totaled 966,300 units in February 2025, which is a three percent decrease, year-over-year. EV sales increased by 26 percent to 164,000 units – the highest on record for both the month of February and the period of January to February, during which 329,700 units were registered, up by 31 percent. However, much of that upward movement was fueled by emerging Chinese EVs, while as a whole, Tesla saw its European sales decline by 44 percent.
“There are still no clear signs of recovery in the European automotive industry. Uncertainty in the domestic market is being further complicated by challenges in both China and the US,” said Felipe Munoz, Global Analyst at JATO Dynamics. “Tesla is experiencing a period of immense change. In addition to Elon Musk’s increasingly active role in politics and the increased competition it is facing within the EV market, the brand is phasing out the existing version the Model Y – its best-selling vehicle – in anticipation of the introduction of a new refreshed version. During this process, brands often experience a drop in sales before they return to normal levels, once the updated model becomes widely available. Brands like Tesla, which have a relatively limited model lineup, are particularly vulnerable to registration declines when undertaking a model changeover.”
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