Ford Explorer sales decreased in the United States but increased in Mexico during the fourth quarter of 2024.
Ford Explorer Sales - Q4 2024 - United States
In the United States, Ford Explorer deliveries totaled 47,295 units in Q4 2024, a decrease of about 3 percent compared to 48,667 units sold in Q4 2023.During the complete 2024 calendar year, Explorer sales increased about 4 percent to 194,094 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPLORER | -2.82% | 47,295 | 48,667 | +3.91% | 194,094 | 186,799 |
Ford Explorer Sales - Q4 2024 - South Korea
In South Korea, Ford Explorer deliveries totaled 0 units in Q4 2024.During the complete 2024 calendar year, Explorer sales were flat at 0 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPLORER | * | 0 | * | * | 0 | 0 |
Ford Explorer Sales - Q4 2024 - Mexico
In Mexico, Ford Explorer deliveries totaled 1,171 units in Q4 2024, an increase of about 390 percent compared to 239 units sold in Q4 2023.During the complete 2024 calendar year, Explorer sales increased about 95 percent to 2,047 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPLORER | +389.96% | 1,171 | 239 | +94.58% | 2,047 | 1,052 |
Ford Explorer Sales - Q4 2024 - Colombia
In Colombia, Ford Explorer deliveries totaled 20 units in Q4 2024, a decrease of about 83 percent compared to 116 units sold in Q4 2023.During the complete 2024 calendar year, Explorer sales were flat at 0 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| EXPLORER | -82.76% | 20 | 116 | * | 0 | 0 |
Competitive Sales Comparison (USA)
Ford Explorer sales remained in first place in the mainstream large three-row crossover segment among 14 models when ranked by sales volume.
The Explorer (see running Ford Explorer sales) maintained its segment lead despite sales being down three percent to 47,295 deliveries. It was followed by the Honda Pilot in second with a 37 percent upswing to 38,130 units. The Chevy Traverse (see running Chevy Traverse sales) placed third place with a 60 percent jump to 35,983 units. The Kia Telluride, the first of two models from the Hyundai Motor Group, posted a 26 percent swell for 33,750 sales to place fourth. The VW Atlas moved up to fifth with a six percent increase to 31,958 units, and the Nissan Pathfinder saw sales grow 44 percent to 22,019 deliveries. The rest of the field each posted less than 18K sales, including the GMC Acadia (see running GMC Acadia sales), the Traverse’s corporate cousin and platform mate, which placed eighth with a 58 percent jump to 17,041 units. The Toyota Grand Highlander and Mazda CX-90 each posted deliveries in the 16K range, while the rest of the field saw 13K deliveries or less.
Sales Numbers - Mainstream Large Three-Row Crossovers - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| FORD EXPLORER | -2.82% | 47,295 | 48,667 | 15% | 16% | +3.91% | 194,094 | 186,799 |
| HONDA PILOT | +36.66% | 38,130 | 27,901 | 12% | 9% | +40.83% | 141,245 | 100,298 |
| CHEVROLET TRAVERSE | +59.53% | 35,983 | 22,556 | 11% | 8% | -14.34% | 105,835 | 123,555 |
| KIA TELLURIDE | +26.01% | 33,750 | 26,784 | 11% | 9% | +4.28% | 115,504 | 110,765 |
| VOLKSWAGEN ATLAS | +6.04% | 31,958 | 30,139 | 10% | 10% | +19.56% | 114,387 | 95,675 |
| NISSAN PATHFINDER | +44.22% | 22,019 | 15,268 | 7% | 5% | +12.84% | 80,915 | 71,710 |
| HYUNDAI PALISADE | +10.51% | 17,965 | 16,256 | 6% | 5% | * | 0 | 0 |
| GMC ACADIA | +58.17% | 17,041 | 10,774 | 5% | 4% | -25.85% | 49,178 | 66,322 |
| TOYOTA GRAND HIGHLANDER | -31.06% | 16,311 | 23,660 | 5% | 8% | +49.31% | 71,721 | 48,036 |
| MAZDA CX-90 | +18.90% | 16,114 | 13,553 | 5% | 5% | +77.40% | 54,676 | 30,821 |
| SUBARU ASCENT | +0.81% | 13,772 | 13,662 | 4% | 5% | -7.03% | 56,286 | 60,543 |
| DODGE DURANGO | -20.03% | 12,487 | 15,614 | 4% | 5% | -14.22% | 59,357 | 69,196 |
| TOYOTA HIGHLANDER | -60.56% | 12,371 | 31,365 | 4% | 11% | -47.12% | 89,658 | 169,543 |
| TOTAL | +6.41% | 315,196 | 296,199 | -0.04% | 1,132,856 | 1,133,263 |
The Explorer earned a 15 percent segment share, down one percentage point year-over-year just. The Pilot posted a 12 percent share, up three percentage points. The Traverse and Telluride both earned an 11 percent share, up three and two percentage points, respectively, while the Atlas maintained a 10 percent share. The Pathfinder posted a seven percent share, up two percentage points. The rest of the field earned a six percent share or less, including the Acadia, which saw a five percent share, up one percentage point.
The mainstream large three-row crossover segment expanded six percent to 315,196 units in Q4 2024, meaning Ford Explorer sales underperformed the segment average.
Combining GMC Acadia sales with those of the Chevy Traverse totaled 53,024 deliveries for a combined 16.8 percent segment share, putting GM first overall in terms of sales volume and ahead of crosstown rival Ford.
Sales Numbers - GM Mainstream Three-Row Crossovers - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| CHEVROLET TRAVERSE | +59.53% | 35,983 | 22,556 | -14.34% | 105,835 | 123,555 |
| GMC ACADIA | +58.17% | 17,041 | 10,774 | -25.85% | 49,178 | 66,322 |
| TOTAL | +59.09% | 53,024 | 33,330 | -18.36% | 155,013 | 189,877 |
Hyundai Motor Group, which offers the Hyundai Palisade and Kia Telluride, delivered 51,715 segment sales for a cumulative 16.4 percent segment share, placing second overall.
Sales Numbers - Hyundai - Kia Mainstream Large Three-Row Crossovers - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| KIA TELLURIDE | +26.01% | 33,750 | 26,784 | +4.28% | 115,504 | 110,765 |
| HYUNDAI PALISADE | +10.51% | 17,965 | 16,256 | * | 0 | 0 |
| TOTAL | +20.16% | 51,715 | 43,040 | +4.28% | 115,504 | 110,765 |
Toyota’s two entries in this space, the Highlander and Grand Highlander, saw 28,682 combined deliveries for a nine percent segment share.
Sales Numbers - Toyota Mainstream Large Three-Row Crossovers - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| TOYOTA HIGHLANDER | -60.56% | 12,371 | 31,365 | -47.12% | 89,658 | 169,543 |
| TOYOTA GRAND HIGHLANDER | -31.06% | 16,311 | 23,660 | +49.31% | 71,721 | 48,036 |
| TOTAL | -47.87% | 28,682 | 55,025 | -25.83% | 161,379 | 217,579 |
For informational and comparative purposes, we’re providing sales figures for midsize crossovers that overlap with larger models like the Explorer – either in price, seating capacity, or both. Despite the fact that these models are physically smaller than the Explorer and its direct rivals, they are often cross-shopped. These overlapping vehicles include:
- Midsize crossovers that offer three rows of seating, such as the Kia Sorento and Mitsubishi Outlander
- Midsize crossovers with two rows of seating sold at a similar price point to the Explorer, including the Ford Edge (see running Ford Edge sales), Chevy Blazer (see running Chevy Blazer sales), Hyundai Santa Fe, and Nissan Murano
- Nameplates that represent both two-row and three-row models, such as the Jeep Grand Cherokee family
Sales Numbers - Overlapping Crossover Sales - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| JEEP GRAND CHEROKEE | -10.55% | 55,209 | 61,723 | -11.63% | 216,148 | 244,594 |
| HYUNDAI SANTA FE | -5.07% | 22,020 | 23,197 | * | 0 | 0 |
| CHEVROLET BLAZER | -27.75% | 12,031 | 16,653 | -19.74% | 52,576 | 65,511 |
| MITSUBISHI OUTLANDER | +7.18% | 9,624 | 8,979 | +6.48% | 45,253 | 42,501 |
| FORD EDGE | -85.81% | 5,024 | 35,397 | -37.38% | 66,436 | 106,098 |
| NISSAN MURANO | +0.99% | 4,879 | 4,831 | -37.96% | 19,316 | 31,137 |
The Jeep Grand Cherokee, which includes the two-row Grand Cherokee and extended-length, three-row Grand Cherokee L, outsold the Explorer yet again. However, the Jeep’s two-row variant is an Edge rival, while the three-row one is an Explorer competitor.
The Ford Authority Take
Ford Explorer sales saw a small drop during Q4 2024, though the model continued to lead the segment. We attribute the small drop to availability issues, and expect the refreshed Explorer to return the nameplate to growth in the coming quarters.
However, rivals GM, sporting the Chevy Traverse and GMC Acadia, and the Hyundai Motor Group, selling the Hyundai Palisade and Kia Telluride, both outpaced The Blue Oval in terms of combined sales volume. Additionally, Toyota had been putting competitive pressure on the Explorer with two models; though this has cooled, the threat still exists.
About Ford Explorer
The 2025 Ford Explorer debuts with new tech and a redesigned interior. The model range has been culled down and simplified to just Active, Platinum, ST-Line, and ST trim levels, each with a slightly different look on the outside thanks to a few minor styling updates. Gone are the Base, Limited, King Ranch, and Timberline trims. Instead, a first-ever Tremor off-road variant is on the way, with the SUV having recently been spotted testing for the first time.
For 2025, the BlueCruise semi-autonomous driver assistance system is available on the Explorer for the first time ever, available on Platinum, ST-Line, and ST trims. Additionally, the 2025 Explorer is the first Ford-branded vehicle to get the new Ford Digital Experience software, which was developed in conjunction with Google. It runs on a larger 13.2-inch infotainment screen, which is coupled with a 12.3-inch digital instrument cluster.
Pricing of the 2025 Explorer shows that the most expensive configuration costs over $65K. In February, the lineup gets mid-year price adjustments with trims now more and less expensive depending in variant.
Two powertrain choices are available on the 2025 Explorer, with the turbocharged 2.3L I-4 EcoBoost offered as standard on Active, Platinum, and ST-Line trims, and the twin-turbocharged 3.0L V6 EcoBoost offered as standard on ST and optional on Platinum. Output remains the same, with the V6 producing 400 horsepower and 415 pound-feet of torque. Both engines are mated to the 10-speed automatic transmission, and all four trims come standard with rear-wheel-drive, with all-wheel-drive available as an option. Here we outline engine availability.
Check out the Ford Authority guide to every package on the 2025 Explorer, along with every exterior paint color and interior colorway, plus wheels and grilles.
Looking ahead, a Ford Explorer redesign is on track for a 2027 debut.
About The Numbers
- All percent change figures compared to Ford Explorer sales for Q4 2023, unless otherwise noted
- In the United States, there were 78 selling days for Q4 2024 and 76 selling days for Q4 2023
- For Explorer sales figures are comprised of the Ford Explorer and its police-duty variant, the Ford Police Interceptor Utility. In the past, Police Interceptor Utility sales were reported as a separate line item, but Ford is now folding its sales into the Explorer line item.
- Ford Motor Company Q4 2024 sales reports:
- Ford Motor Company sales Q4 2024 U.S.A
- Ford sales Q4 2024 U.S.A. (Ford brand)
- Lincoln sales Q4 2024 U.S.A.
- Ford Motor Company sales October 2024 U.S.A.
- Ford Motor Company sales November 2024 U.S.A.
- Ford Motor Company sales December 2024 U.S.A.
- Ford China sales Q4 2024
- Ford Motor Company Canada sales Q4 2024
- Ford Canada sales Q4 2024
- Lincoln Canada sales Q4 2024
- Ford Motor Company Argentina sales Q4 2024
- Ford Argentina sales October 2024 (Ford brand)
- Ford Argentina sales November 2024 (Ford brand)
- Ford Argentina sales December 2024 (Ford brand)
- Ford Motor Company Colombia sales Q4 2024
- Ford Colombia sales October 2024 (Ford brand)
- Ford Colombia sales November 2024 (Ford brand)
- Ford Colombia sales December 2024 (Ford brand)
- Ford Motor Company Brazil sales Q4 2024
- Ford Brazil sales October 2024 (Ford brand)
- Ford Brazil sales November 2024 (Ford brand)
- Ford Brazil sales December 2024 (Ford brand)
- Ford Motor Company Mexico sales Q4 2024
- Ford Motor Company Mexico sales October 2024
- Ford Motor Company Mexico sales November 2024
- Ford Motor Company Mexico sales October 2024
- Reports By Vehicle Type
- Ford Motor Company sales Q4 2024 U.S.A
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