Over the past few years, Ford has been working overtime to modernize the way it develops, builds, and sells vehicles, and in many ways, it’s doing precisely that via software. With artificial intelligence looking like it has the potential to shave a considerable amount of time from the development process and help detect quality issues on assembly lines – among other things – the automaker is also investing heavily in that area, too. Thus, it shouldn’t come as a huge surprise to learn that The Blue Oval has mostly switched over to the cloud, too.
In a recent interview with The Wall Street Journal, Ford’s director of artificial intelligence, Bryan Goodman, was asked specifically about the automaker’s use of AI at the moment, as well as its future plans in that regard. During that interview, Goodman touched on the subject of the cloud, which is generally known as a network of remote servers that store and manage data, run applications, and deliver content and services over the internet.
“We run most of that on our own GPUs. We have NVIDIA GPUs. We have a few thousand. Five, six years ago, we moved everything to the cloud, except high-performance compute. GPU compute in the cloud has been crazy expensive and also just difficult to get. I don’t blame them for charging that much. Sometimes it just wasn’t available. It’s like Taylor Swift tickets. We’ve been fortunate having thousands of our own GPUs.”
In addition to this interesting tidbit, Goodman also revealed that he’s pushing the automaker to use AI more than ever, as he believes it can result in a big boost in terms of vehicle development and other areas. Goodman notes that Ford will utilize a variety of AI models including OpenAI, Anthropic, and DeepSeek, all while preparing its data centers for the next generation of NVIDIA chips, which he says can reduce the time needed to complete certain processes from hours to mere minutes.
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