Revology is one of several third-party companies that builds and sells restomod examples of vintage Ford Mustang models, but in its case, the company goes a bit further than most. In fact, it builds what the company calls “the world’s first reproduction of the original Mustang,” one that features a host of modern upgrades in virtually every area. Revology was even created by Tom Scarpello, the former Marketing & Sales Manager for Ford’s Special Vehicle Team (SVT), but now, that same company is no longer permitted to build licensed reproduction Mustang rolling chassis, it seems.
As first reported by Hagerty, Ford has pulled the plug on Revology’s license a few years after it was granted that privilege. “Revology Cars was licensed by Ford to build new reproduction Mustang rolling chassis from 2015 to 2024,” the company’s website reads. “Due a policy change at Ford, Revology is no longer permitted to build licensed reproduction Mustang rolling chassis. Ford has decided to implement a new policy regarding its vehicle licensing agreements as of January 1st, 2025. Ford’s new policy is to license only products that comply with NHTSA regulations for new vehicles or are not sold for use on public roads. Revology remains in good standing with Ford and is presently evaluating the feasibility of compliance with the new policy.”
The company added that it’s “impossible to meet current FMVSS given the constraints of the 1960s vehicle architecture,” and as such, it can’t meet the standards of this new policy. Regardless, Scarpello admitted that he “kind of expected to happen at some point. Having the license was kind of nice. It was unique, it was something that helped set us apart, but is it really fundamental to differentiate us? I don’t think so. And it certainly hasn’t affected our demand or resale value. Maybe we’ve gotten to the point where our company can stand on its own when it comes to reputation, and maybe it really doesn’t add that much value anymore. So yeah, we’re fine. The bottom line for us is yes, we can still drag in donor cars and use them to basically build a restored Mustang from the donor – our process really doesn’t change.”
This move comes not too terribly long after The Blue Oval filed a formal complaint in the U.S. District Court for the Northern District of Georgia against a company called Vintage Broncos, which creates what are essentially reverse restomods of the Ford Bronco. The automaker stated that “reselling them as ‘vintage’ is misleading and unfairly profits from Ford and Bronco brand assets that we have spent decades building.” As for what this means for other licensed reproduction models being built outside of the U.S., well, it’s unclear if anything has changed at this point.
Comments
Can’t sell the current Mustangs, so it makes sense….
Never should have happened to begin with.
Have to protect the brands…
I enjoyed Revology this is very sad
What about Superformance, with reproductions of the Shelby Cobra?
How many people can really afford these cars anyway and do they really care about Ford licensure except maybe at a pissing contest?
Anyone know of this also effects repro bodies like dynacorn?
Give people a classic with modern technology. Third parties are building better automobiles. If Ford is going to stop companies from building these cars then ford needs to build them.
Agreed, give the people what they want to buy, or someone else will. That’s the basis of the free market, moves like this by companies is monopolistic and myopic.
A lot of people now days want an older style car with some modern conveniences but without 95% being electronically controlled. Major car companies will continue to fail with outrageously priced $100k hunks of plastic junk filling their lots, until they wake up to the new consumer reality. Most people don’t want to and won’t pay 1/3 the price of a house, for a pickup truck.
The reproduction cars are 300, 000. It’s not like they are crippling mustang sales. The EV Mustang is stupid. The other mustang gt gt350 gt350r and the gt500 sales won’t be affected. Because if you can afford a reproduction car you will buy a new one as well. There is so shady reason just like why cats don’t run on vapor and get over 100mpg.