Ford Heading To Easter Jeep Safari 2025

Recently, Ford CEO Jim Farley stated that he wants the automaker to be “the No. 1 undisputed off-road brand in the world,” as well as “the Porsche of off-road.” Thanks to an ever-expanding lineup of off-road-focused vehicles, Ford is well on its way to achieving those goals, and it’s also continuing to launch a variety of new off-road experiences – many of which are centered around the Ford Bronco. Now, Ford has announced that it plans to be in attendance at the 2025 Easter Jeep Safari, too.

According to Bronco Nation, Ford Motor Company will join an array of Bronco owners and enthusiasts at the 2025 Easter Jeep Safari, which originally launched in 1967. Though it has “Jeep” in its name, EJS has always been open to vehicles from other brands – as well as any street-legal model with a transfer case, really. This year’s Easter Jeep Safari once again takes place in Moab, Utah, this year, on April 12^th-20^th.

For off-road fans, the Easter Jeep Safari has long been a bucket list item of sorts, and this year will be an extra-special one for Bronco owners in attendance, thanks to Ford’s official appearance there. The Blue Oval will be selling merchandise and showing off some display vehicles, joining dozens of other vendors offering a variety of parts and other goods. If all of that isn’t enough, Ford is also setting up its own special trail for Bronco owners, right next to Performance Ford of Moab on Hwy 191.

That unique space is designed especially for the Bronco and will feature plenty of steep inclines and declines, plus off-camber sections to test one’s suspension articulation. Guides from the Bronco Off-Roadeo will be present to show off the SUV’s many capabilities, with free test drives available, to boot, lasting 25 minutes. Bronco Nation members can also bring their own Bronco along and navigate the local trails as a group, too.