Ford Motor Company Mexico sales decreased six percent to 4,049 units in February 2025 compared to February 2024. Sales decreased at both Ford and Lincoln.
Brand & Model Sales
Ford sales decreased 5.39 percent to 3,896 units:
- Ford Bronco sales decreased 55.47 percent to 57 units
- Ford Bronco Sport sales decreased 46.49 percent to 160 units
- Ford E-Transit sales increased 200 percent to 3 units
- Ford Escape sales decreased 83.14 percent to 43 units
- Ford Expedition sales increased 8.89 percent to 49 units
- Ford Explorer sales increased 11.7 percent to 105 units
- Ford F-Series sales increased 14 percent to 1,148 units
- Ford Maverick sales increased 27.21 percent to 346 units
- Ford Mustang sales decreased 31.25 percent to 55 units
- Ford Mustang Mach-E sales were flat at 5 units
- Ford Ranger sales increased 36.64 percent to 757 units
- Ford Territory sales decreased 5.37 percent to 952 units
- Ford Transit sales decreased 39.33 percent to 216 units
Lincoln sales decreased 13.56 percent to 153 units:
- Lincoln Aviator sales increased 7.14 percent to 15 units
- Lincoln Corsair sales decreased 73.86 percent to 23 units
- Lincoln Nautilus sales increased 81.13 percent to 96 units
- Lincoln Navigator sales decreased 13.64 percent to 19 units
During the first two months of the 2025 calendar year, Ford Motor Mexico sales decreased 3.4 percent to 8,454 units.
Sales Results - February 2025 - Mexico - Ford
| MODEL | FEB 2025 / FEB 2024 | FEBRUARY 2025 | FEBRUARY 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | -55.47% | 57 | 128 | -37.86% | 128 | 206 |
| BRONCO SPORT | -46.49% | 160 | 299 | -19.75% | 455 | 567 |
| E-TRANSIT | +200.00% | 3 | 1 | -80.00% | 5 | 25 |
| ESCAPE | -83.14% | 43 | 255 | -22.54% | 409 | 528 |
| EXPEDITION | +8.89% | 49 | 45 | +32.56% | 114 | 86 |
| EXPLORER | +11.70% | 105 | 94 | +88.30% | 322 | 171 |
| F-SERIES | +14.00% | 1,148 | 1,007 | -1.43% | 1,931 | 1,959 |
| MAVERICK | +27.21% | 346 | 272 | +15.61% | 674 | 583 |
| MUSTANG | -31.25% | 55 | 80 | -32.02% | 121 | 178 |
| MUSTANG MACH-E | 0.00% | 5 | 5 | -62.50% | 6 | 16 |
| RANGER | +36.64% | 757 | 554 | +51.62% | 1,401 | 924 |
| TERRITORY | -5.37% | 952 | 1,006 | +3.00% | 2,061 | 2,001 |
| TRANSIT | -39.33% | 216 | 356 | -12.02% | 505 | 574 |
| FORD TOTAL | -5.39% | 3,896 | 4,118 | -3.85% | 8,132 | 8,458 |
Sales Results - February 2025 - Mexico - Lincoln
| MODEL | FEB 2025 / FEB 2024 | FEBRUARY 2025 | FEBRUARY 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| AVIATOR | +7.14% | 15 | 14 | -23.53% | 26 | 34 |
| CORSAIR | -73.86% | 23 | 88 | -63.28% | 47 | 128 |
| NAUTILUS | +81.13% | 96 | 53 | +213.04% | 216 | 69 |
| NAVIGATOR | -13.64% | 19 | 22 | -46.77% | 33 | 62 |
| LINCOLN TOTAL | -13.56% | 153 | 177 | +9.90% | 322 | 293 |
Sales Results - February 2025 - Mexico - FMC Totals
| BRAND | FEB 2025 / FEB 2024 | FEBRUARY 2025 | FEBRUARY 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| FORD TOTAL | -5.39% | 3,896 | 4,118 | -3.85% | 8,132 | 8,458 |
| LINCOLN TOTAL | -13.56% | 153 | 177 | +9.90% | 322 | 293 |
| FMC MEXICO TOTAL | -5.73% | 4,049 | 4,295 | -3.39% | 8,454 | 8,751 |
The Ford Authority Take
Once again, Ford Motor Company Mexico sales suffered a single-digit decline in February and continue to deepen their losing streak in the Latin American country. The decline in the second month of the year represents the sixth consecutive monthly contraction in FoMoCo in the Mexican market, where the automaker has yet to recover.
Ford Motor Mexico’s poor performance in February is due to the loss of sales for almost half of the models it offers in the country, led by notable declines in the Ford Escape, Ford Bronco Sport, Ford Transit, and Ford Territory. Among those four nameplates alone, the company lost 545 units year over year, which tilted the balance against Ford’s favor.
In contrast, the Ford F-Series managed to post a healthy increase and regain its spot as the company’s best-selling vehicle in February. The full-size truck added more than 140 units year-over-year, surpassing the 1,000-unit mark for the first time in the calendar year. However, it still trails the Ford Territory in year-to-date sales.
About The Numbers
- All percent change figures compared to Ford Motor Company Mexico sales in February 2024, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q1 2022 sales reports:
- Ford Motor Company sales Q1 2024 U.S.A
- Ford Motor Company sales January 2025 U.S.A.
- Ford Motor Company sales February 2025 U.S.A.
- Ford Motor Company sales March 2025 U.S.A.
- Ford sales Q1 2025 U.S.A. (Ford brand)
- Ford sales January 2025
- Ford sales February 2025
- Ford sales March 2025
- Lincoln sales Q1 2025 U.S.A.
- Lincoln sales January 2025
- Lincoln sales February 2025
- Lincoln sales March 2025
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- Ford Motor Company Canada sales Q1 2025
- Ford Canada sales Q1 2025
- Lincoln Canada sales Q1 2025
- Ford Motor Company Argentina sales Q1 2025
- Ford Argentina sales January 2025 (Ford brand)
- Ford Argentina sales February 2025 (Ford brand)
- Ford Argentina sales March 2025 (Ford brand)
- Ford Motor Company Colombia sales Q1 2025
- Ford Colombia sales January 2025 (Ford brand)
- Ford Colombia sales February 2025 (Ford brand)
- Ford Colombia sales March 2025 (Ford brand)
- Ford Motor Company Brazil sales Q1 2025
- Ford Brazil sales January 2025 (Ford brand)
- Ford Brazil sales February 2025 (Ford brand)
- Ford Brazil sales March 2025 (Ford brand)
- Ford Motor Company Mexico sales Q1 2025
- Ford Motor Company Mexico sales January 2025
- Ford Motor Company Mexico sales February 2025
- Ford Motor Company Mexico sales March 2025
- Ford Motor Company sales Q1 2024 U.S.A
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