Ford Motor Company sales dropped nine percent to 158,675 units for February 2025 in the United States. Sales dipped at Ford and Lincoln.
FoMoCo Sales Notes – U.S. February 2025
- Total Ford Motor Company sales during February 2025 decreased 8.9 percent to 158,675 units
- Electric vehicle sales totaled 7,326 units, up 15.0 percent
- Hybrid vehicle sales totaled 15,357 units, up 27.5 percent
- Internal combustion vehicle sales totaled 135,992 units, down 12.7 percent
- Truck sales increased 7.7 percent to 91,735 units
- SUV sales decreased 24.4 percent to 64,148 units
- Car sales decreased 32.2 percent to 2,792 unit
Brand & Model Sales
Ford sales decreased 8.3 percent to 151,921 units:
- Ford Bronco sales increased 20.17 percent to 9,837 units
- Ford Bronco Sport sales decreased 6.32 percent to 10,030 units
- Ford E-Series sales decreased 16.23 percent to 2,968 units
- Ford E-Transit sales increased 111.05 percent to 1,815 units
- Ford Edge sales decreased 94.04 percent to 797 units
- Ford Escape sales increased 5.53 percent to 13,958 units
- Ford Expedition sales decreased 47.62 percent to 4,389 units
- Ford Explorer sales decreased 23.15 percent to 15,071 units
- Ford F-150 Lightning sales decreased 14.7 percent to 2,199 units
- Ford F-Series sales increased 15.96 percent to 57,111 units
- Ford Heavy Trucks sales decreased 24.13 percent to 855 units
- Ford Maverick sales decreased 22.51 percent to 10,277 units
- Ford Mustang sales decreased 32.15 percent to 2,792 units
- Ford Mustang Mach-E sales increased 13.04 percent to 3,312 units
- Ford Ranger sales totaled 4,448 units
- Ford Transit sales decreased 3.89 percent to 12,062 units
Lincoln sales decreased 20.5 percent to 6,754 units:
- Lincoln Aviator sales decreased 29.54 percent to 1,357 units
- Lincoln Corsair sales decreased 3.18 percent to 1,921 units
- Lincoln Nautilus sales decreased 26.91 percent to 2,482 units
- Lincoln Navigator sales decreased 16.68 percent to 994 units
During the first two months of the 2025 calendar year, Ford Motor Company sales decreased 7.7 percent to 301,619 units.
Sales Results - February 2025 - USA - Ford
| MODEL | FEB 2025 / FEB 2024 | FEBRUARY 2025 | FEBRUARY 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | +20.17% | 9,837 | 8,186 | +21.01% | 18,893 | 15,613 |
| BRONCO SPORT | -6.32% | 10,030 | 10,707 | -5.49% | 19,402 | 20,528 |
| E-SERIES | -16.23% | 2,968 | 3,543 | -10.81% | 5,907 | 6,623 |
| E-TRANSIT | +111.05% | 1,815 | 860 | +3.23% | 2,045 | 1,981 |
| EDGE | -94.04% | 797 | 13,363 | -93.11% | 1,430 | 20,765 |
| ESCAPE | +5.53% | 13,958 | 13,227 | -1.06% | 23,860 | 24,116 |
| EXPEDITION | -47.62% | 4,389 | 8,379 | -34.93% | 9,009 | 13,845 |
| EXPLORER | -23.15% | 15,071 | 19,611 | -25.67% | 28,576 | 38,446 |
| F-150 LIGHTNING | -14.70% | 2,199 | 2,578 | -15.10% | 4,106 | 4,836 |
| F-SERIES | +15.96% | 57,111 | 49,251 | +18.97% | 113,848 | 95,695 |
| HEAVY TRUCKS | -24.13% | 855 | 1,127 | -2.20% | 1,823 | 1,864 |
| MAVERICK | -22.51% | 10,277 | 13,262 | -26.06% | 19,007 | 25,705 |
| MUSTANG | -32.15% | 2,792 | 4,115 | -34.17% | 5,191 | 7,886 |
| MUSTANG MACH-E | +13.04% | 3,312 | 2,930 | +61.92% | 6,841 | 4,225 |
| RANGER | * | 4,448 | 0 | +2,853.80% | 8,950 | 303 |
| TRANSIT | -3.89% | 12,062 | 12,550 | -23.86% | 19,507 | 25,620 |
| FORD TOTAL | -8.31% | 151,921 | 165,693 | -7.37% | 288,395 | 311,325 |
Sales Results - February 2025 - USA - Lincoln
| MODEL | FEB 2025 / FEB 2024 | FEBRUARY 2025 | FEBRUARY 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| AVIATOR | -29.54% | 1,357 | 1,926 | -26.26% | 2,791 | 3,785 |
| CORSAIR | -3.18% | 1,921 | 1,984 | -10.79% | 3,604 | 4,040 |
| NAUTILUS | -26.91% | 2,482 | 3,396 | -9.63% | 4,907 | 5,430 |
| NAVIGATOR | -16.68% | 994 | 1,193 | -13.77% | 1,922 | 2,229 |
| LINCOLN TOTAL | -20.53% | 6,754 | 8,499 | -14.60% | 13,224 | 15,484 |
Sales Results - February 2025 - USA - FMC Totals
| BRAND | FEB 2025 / FEB 2024 | FEBRUARY 2025 | FEBRUARY 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| FORD TOTAL | -8.31% | 151,921 | 165,693 | -7.37% | 288,395 | 311,325 |
| LINCOLN TOTAL | -20.53% | 6,754 | 8,499 | -14.60% | 13,224 | 15,484 |
| FMC USA TOTAL | -8.91% | 158,675 | 174,192 | -7.71% | 301,619 | 326,809 |
About The Numbers
- All percent change figures compared to Ford Motor Company sales for February 2024, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q1 2022 sales reports:
- Ford Motor Company sales Q1 2024 U.S.A
- Ford Motor Company sales January 2025 U.S.A.
- Ford Motor Company sales February 2025 U.S.A.
- Ford Motor Company sales March 2025 U.S.A.
- Ford sales Q1 2025 U.S.A. (Ford brand)
- Ford sales January 2025
- Ford sales February 2025
- Ford sales March 2025
- Lincoln sales Q1 2025 U.S.A.
- Lincoln sales January 2025
- Lincoln sales February 2025
- Lincoln sales March 2025
- Ford China sales Q1 2025
- Ford Motor Company Canada sales Q1 2025
- Ford Canada sales Q1 2025
- Lincoln Canada sales Q1 2025
- Ford Motor Company Argentina sales Q1 2025
- Ford Argentina sales January 2025 (Ford brand)
- Ford Argentina sales February 2025 (Ford brand)
- Ford Argentina sales March 2025 (Ford brand)
- Ford Motor Company Colombia sales Q1 2025
- Ford Colombia sales January 2025 (Ford brand)
- Ford Colombia sales February 2025 (Ford brand)
- Ford Colombia sales March 2025 (Ford brand)
- Ford Motor Company Brazil sales Q1 2025
- Ford Brazil sales January 2025 (Ford brand)
- Ford Brazil sales February 2025 (Ford brand)
- Ford Brazil sales March 2025 (Ford brand)
- Ford Motor Company Mexico sales Q1 2025
- Ford Motor Company Mexico sales January 2025
- Ford Motor Company Mexico sales February 2025
- Ford Motor Company Mexico sales March 2025
- Ford Motor Company sales Q1 2024 U.S.A
Comments
The discontinued Edge makes up almost the entire shortfall on the Ford Brand total and Farley wants to kill the Escape (13K in sales) too. When are all of these future models we keep hearing about actually going to arrive in Ford showrooms. It sounds like just a bunch of pie in the sky. They can’t keep cutting their way to success.
You are 100% correct, they would be off about 1% if they had the Edge. The doom and gloom people who post here don’t really look at the data like you do. F- Series sales are still strong, the bread and butter for Ford.
Ford is the only company that is putting all their eggs in one basket, relying on the F-Series only and nothing else.
The best is yet to come.
When will that actually be…it’s all capote for now!!!
You can’t cut your way to growth. Ford requires a better business strategy than retreat. They need to prioritize getting to Toyota-level long-term reliability (which is 99% in the engineering) while simultaneously producing more reasonably priced vehicles again.
Put simply, it’s not looking good when a buyer can just get a new Corolla for less than Ford’s cheapest vehicle, and it will not only outlast it, but long-outlast every last one of the Detroit 3’s offerings, regardless of price.
I disagree. I have heard plenty of complaints with newer Corollas with regards to QC…sure they are decent commuter cars but are THEY GOING TO OUTLAST a truck when put to the same job?
Keep raising the prices!
But, hey! Look at that billion-dollar Train Station restoration.
Right?
You are correct sirs!
Ford Motor Company sales are off to a bad start in 2025, however, it the slow selling Lincoln brand that’s really hurting, thanks to the Unqualified Dianne Craig. Lincoln sales are down 14.6% and the $101,990+ Lincoln Navigator sales are down 13.77% from 2024. Thanks to the Unqualified Dianne Craig, Lincoln is still on course to become China only in 2030. For every 1 Lincoln vehicle sold in America, Mercedes-Benz sells 3 vehicles. In 1994, the good old days, Lincoln sold 120,000 Town Cars, now Lincoln total sales struggle to reach 100,000.