Ford Names Michael Aragon President Of Integrated Services

Back in October 2023, The Blue Oval recruited former Apple veteran Peter Stern to serve as the president of the newly formed Ford Integrated Services division, which was conjured up specifically to create and market software-enabled customer experiences across Ford Blue, Model e, and Ford Pro. However, Peloton poached Stern away and made him that company’s new president and CEO back in October 2024. Now, Ford has officially filled that open position.

That person is Michael Aragon, who has been named as Ford’s new president of Integrated Services. Aragon comes to The Blue Oval with 25 years of experience building high-growth software and services businesses for major brands. Aragon most recently worked for Lululemon, where he was the CEO of Mirror and Digital Fitness, and before that, served as the chief content officer of Twitch, a general manager for Crunchyroll parent, Ellation, and as vice president for Sony’s PlayStation Network.

Aragon will report directly to Ford CEO Jim Farley in his new role, where he will lead the team tasked with building out and marketing a full suite of services and experiences at Ford Blue, Ford Model e, and Ford Blue, all with an eye toward improving customer satisfaction and loyalty, as well as capturing high-margin revenue. Aragon will oversee things like BlueCruise, Ford Pro productivity software, and various safety and security features across the lineup.

“The heart of the Ford+ plan is to match our iconic and trusted vehicles with incredible services and experiences that will improve the lives of our customers and help businesses succeed,” Farley said. “Mike is the right leader to build on our early success with Integrated Services and help Ford capture this immense growth opportunity. He thrives in transformation and builds high-performance teams. Most importantly, he has a proven track record of helping great hardware companies create valuable digital ecosystems.” “I’m inspired by Ford’s legacy as an iconic, family-led American company that is driving innovation,” Aragon added. “We can spark new in-cabin experiences and services that feel seamless and contextual for our customers.”