Over the past few years, Ford has scored its fair share of loyalty awards – typically measured by the percentage of owners that return to that brand when it’s time to buy a new vehicle – which is an important key to success in the automotive industry. This is true not only in the U.S., but also, other parts of the world, too. In fact, the Ford Puma was just recognized for having the strongest loyalty among shoppers of any model in Europe, where that small crossover has long ranked as one of the best-selling vehicles in the region, too.
In the latest version of the Car Loyalty Report from Dataforce, the Ford Puma received the highest loyalty score of any new vehicle in 2024, earning it the coveted title of being the “Top Loyalty Model” for the year. “No model was bought back more often in 2024 than the Ford Puma,” said the European publication Automobilwoche of that model’s selection for this coveted title.
“A strong brand and convincing products that optimally address customer needs are the key to loyalty,” said Fabian Halft, Director of Marketing Ford DACH. “The Ford Puma, for example, is a very compact vehicle. In this segment, many customers often find themselves in the dilemma between design and driving pleasure on the one hand and functionality and space on the other. The Puma offers both. But customers love it and that makes it a bestseller in Europe and one of the most successful vehicles in its class in Europe. With the all-electric Puma Gen-E, we are now continuing this success story.”
In the U.S., Ford just received a handful of similar accolades as part of the latest S&P Global Mobility Automotive Loyalty Award winners. That list includes the Lincoln Nautilus, which topped the luxury mid-size utility segment, the Lincoln Corsair and its Overall Loyalty to Model award, the Ford F-150, which earned the top spot in the light-duty pickup space, the Ford Expedition, which ranked atop the full-size SUV segment, as well as the Ford Super Duty F-250 and F350 in the heavy-duty truck segment.
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