Ford Ranger sales increased in the United States, Mexico, Brazil, Chile, and Colombia, while decreasing in Argentina during the fourth quarter of 2024.
Ford Ranger Sales - Q4 2024 - United States
In the United States, Ford Ranger deliveries totaled 15,526 units in Q4 2024, an increase of about 1,768 percent compared to 831 units sold in Q4 2023.During the complete 2024 calendar year, Ranger sales increased about 43 percent to 46,205 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| RANGER | +1,768.35% | 15,526 | 831 | +42.90% | 46,205 | 32,334 |
Ford Ranger Sales - Q4 2024 - South Korea
In South Korea, Ford Ranger deliveries totaled 0 units in Q4 2024.During the complete 2024 calendar year, Ranger sales were flat at 0 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| RANGER | * | 0 | * | * | 0 | 0 |
Ford Ranger Sales - Q4 2024 - Mexico
In Mexico, Ford Ranger deliveries totaled 1,657 units in Q4 2024, an increase of about 8 percent compared to 1,528 units sold in Q4 2023.During the complete 2024 calendar year, Ranger sales increased about 37 percent to 6,465 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| RANGER | +8.44% | 1,657 | 1,528 | +37.09% | 6,465 | 4,716 |
Ford Ranger Sales - Q4 2024 - Brazil
In Brazil, Ford Ranger deliveries totaled 10,737 units in Q4 2024, an increase of about 49 percent compared to 7,183 units sold in Q4 2023.During the complete 2024 calendar year, Ranger sales increased about 57 percent to 31,860 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| RANGER | +49.48% | 10,737 | 7,183 | +56.54% | 31,860 | 20,353 |
Ford Ranger Sales - Q4 2024 - Argentina
In Argentina, Ford Ranger deliveries totaled 5,067 units in Q4 2024, a decrease of about 4 percent compared to 5,254 units sold in Q4 2023.During the complete 2024 calendar year, Ranger sales decreased about 5 percent to 22,994 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| RANGER | -3.56% | 5,067 | 5,254 | -5.14% | 22,994 | 24,241 |
Ford Ranger Sales - Q4 2024 - Chile
In Chile, Ford Ranger deliveries totaled 1,796 units in Q4 2024, an increase of about 23 percent compared to 1,462 units sold in Q4 2023.During the complete 2024 calendar year, Ranger sales increased about 21 percent to 5,656 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| RANGER | +22.85% | 1,796 | 1,462 | +20.91% | 5,656 | 4,678 |
Ford Ranger Sales - Q4 2024 - Colombia
In Colombia, Ford Ranger deliveries totaled 455 units in Q4 2024, an increase of about 25 percent compared to 365 units sold in Q4 2023.During the complete 2024 calendar year, Ranger sales were flat at 0 units.
| MODEL | Q4 2024 / Q4 2023 | Q4 2024 | Q4 2023 | YTD 2024 / YTD 2023 | YTD 2024 | YTD 2023 |
|---|---|---|---|---|---|---|
| RANGER | +24.66% | 455 | 365 | * | 0 | 0 |
Competitive Sales Comparison (USA)
Ford Ranger sales shot up to 15,526 units during Q4 2024 when ranked by sales volume, as The Blue Oval’s midsize truck recovers from a generational changeover. That places the all-new, next-generation Ranger in third place in its segment when ranked by sales volume.
Toyota Tacoma sales continued to soar as it has also moved past its own generational changeover, with the best-seller posting a 20 percent jump in sales to 66,008 units. The Chevy Colorado (see running Chevy Colorado sales) remained in second place with a 120 percent jump to 27,302 units, while the Ranger (see running Ford Ranger sales) remained in third. The Nissan Frontier kept fourth with a 13 percent bump to 13,898 units. The GMC Canyon (see running GMC Canyon sales), the Colorado’s corporate cousin, remained in fifth place with a 262 percent leap to 11,259 deliveries, while the Jeep Gladiator remained last with a 31 percent drop to 9,453 units. Both GM pickups have also navigated a recovery from a generational changeover about a year ago.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| TOYOTA TACOMA | +19.83% | 66,008 | 55,087 | 46% | 57% | -17.87% | 192,813 | 234,768 |
| CHEVROLET COLORADO | +120.25% | 27,302 | 12,396 | 19% | 13% | +37.89% | 98,012 | 71,081 |
| FORD RANGER | +1,768.35% | 15,526 | 831 | 11% | 1% | +42.90% | 46,205 | 32,334 |
| NISSAN FRONTIER | +13.55% | 13,898 | 12,240 | 10% | 13% | +17.24% | 68,155 | 58,135 |
| GMC CANYON | +262.37% | 11,259 | 3,107 | 8% | 3% | +70.16% | 38,215 | 22,458 |
| JEEP GLADIATOR | -30.80% | 9,453 | 13,660 | 7% | 14% | -23.67% | 42,123 | 55,188 |
| TOTAL | +47.39% | 143,446 | 97,321 | +2.44% | 485,523 | 473,964 |
In terms of segment share, the Ranger earned an 11 percent share, up 10 percentage points year-over-year. The Tacoma led with a 46 percent segment share, down 11 percentage points, to account for nearly half of all sales in this space. The Colorado followed with a 19 percent segment share, up six percentage points. The Frontier posted a 10 percent share, down three percentage points, the Canyon an eight percent share, up five percentage points, and Gladiator a seven percent share, down seven percentage points.
Sales of GM’s two midsize pickups, the Chevy Colorado and GMC Canyon, combined for 38,561 deliveries and a cumulative 27 percent segment share, keeping The General in second place overall with about two and a half times the deliveries of The Blue Oval’s truck.
Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | Q4 24 SHARE | Q4 23 SHARE | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET COLORADO | +120.25% | 27,302 | 12,396 | 71% | 80% | +37.89% | 98,012 | 71,081 |
| GMC CANYON | +262.37% | 11,259 | 3,107 | 29% | 20% | +70.16% | 38,215 | 22,458 |
| TOTAL | +148.73% | 38,561 | 15,503 | +45.64% | 136,227 | 93,539 |
The midsize mainstream pickup truck segment expanded 47 percent to 143,446 units in Q4 2024, meaning Ford Ranger sales significantly outperformed the segment average.
Below, we provide Honda Ridgeline sales for reference, as the model straddles the midsize and full-size pickup truck segments, placing fifth individually and overall here.
Sales Numbers - Honda Ridgeline - Q4 2024 - USA
| MODEL | Q4 24 / Q4 23 | Q4 24 | Q4 23 | YTD 24 / YTD 23 | YTD 24 | YTD 23 |
|---|---|---|---|---|---|---|
| RIDGELINE | -0.37% | 12,387 | 12,433 | -12.65% | 45,421 | 52,001 |
The Ford Authority Take
Ford Ranger sales returned to healthy levels and even healthier growth during Q4 2024 and for the 2024 calendar year, but still fell well short of the Chevy Colorado during the quarter. Both the Ranger and Colorado significantly trailed the perennially best-selling Toyota Tacoma. All of these trucks have recovered from a generational changeover.
We’ll see if The Blue Oval’s all-new midsize pickup truck will continue to gain sales traction in the reborn midsize truck space, as Ford, GM (Chevy and GMC), Nissan, and Toyota have introduced next-generation models with new variants over the past two years.
About Ford Ranger
In May 2023, the all-new 2024 Ford Ranger debuted with all-new tech and a 2.7L V6 EcoBoost. The carryover turbocharged Ford 2.3L I-4 EcoBoost gasoline engine produces 270 horsepower and 310 pound-feet of torque, while the new, optional twin-turbocharged Ford 2.7L V6 EcoBoost generates 315 horsepower and 400 pound-feet of torque. Both are mated exclusively to the Ford 10-speed automatic transmission, giving the new Ranger a payload capacity of up to 1,805 pounds and a max towing limit of 7,500 pounds.
The 2024 Ranger also debuts the high-performance Ranger Raptor, powered by the twin-turbocharged Ford 3.0L V6 EcoBoost, which will be sold in the U.S. for the very first time after existing in international markets for years now. The engine is rated at 405 horsepower and 430 pound-feet of torque on premium fuel, sending power to the wheels via Ford’s 10-speed automatic transmission, an electronically-controlled on-demand two-speed transfer case, and front- and rear-locking differentials.
That means the 2024 Ford Ranger line-up is offered in XL, XLT, Lariat, and Raptor trim levels.
In addition to new styling inside and out along with a handful of other major changes, the 2024 Ranger nearly matches the EPA fuel economy ratings of its predecessor, as Ford Authority previously reported.
Production of the 2025 Ford Ranger commenced in January.
About The Numbers
- All percent change figures compared to Ford Ranger sales for Q4 2023, unless noted otherwise
- In the United States, there were 78 selling days for Q4 2024 and 76 selling days for Q4 2023
- Ford Motor Company Q4 2024 sales reports:
- Ford Motor Company sales Q4 2024 U.S.A
- Ford sales Q4 2024 U.S.A. (Ford brand)
- Lincoln sales Q4 2024 U.S.A.
- Ford Motor Company sales October 2024 U.S.A.
- Ford Motor Company sales November 2024 U.S.A.
- Ford Motor Company sales December 2024 U.S.A.
- Ford China sales Q4 2024
- Ford Motor Company Canada sales Q4 2024
- Ford Canada sales Q4 2024
- Lincoln Canada sales Q4 2024
- Ford Motor Company Argentina sales Q4 2024
- Ford Argentina sales October 2024 (Ford brand)
- Ford Argentina sales November 2024 (Ford brand)
- Ford Argentina sales December 2024 (Ford brand)
- Ford Motor Company Colombia sales Q4 2024
- Ford Colombia sales October 2024 (Ford brand)
- Ford Colombia sales November 2024 (Ford brand)
- Ford Colombia sales December 2024 (Ford brand)
- Ford Motor Company Brazil sales Q4 2024
- Ford Brazil sales October 2024 (Ford brand)
- Ford Brazil sales November 2024 (Ford brand)
- Ford Brazil sales December 2024 (Ford brand)
- Ford Motor Company Mexico sales Q4 2024
- Ford Motor Company Mexico sales October 2024
- Ford Motor Company Mexico sales November 2024
- Ford Motor Company Mexico sales October 2024
- Reports By Vehicle Type
- Ford Motor Company sales Q4 2024 U.S.A
Comments
If Ford wants more volume in the US, they need to introduce the SuperCab with the rear seat deleted and replaced with modular accessory mounts.
The Ford Rangers are nice but they are pricey also. But a good truck.
Ford Rangers sales will continue to climb if they add more variety to its lineup. Low hanging fruit would be to bring back the Tremor package that was incredibly popular (and profitable). A Tremor with that 2.7l will sell like hotcakes (I’d personally buy one). More bed and cab configurations would also help eat at Tacoma market share too. I’ll take a SuperCrew longbed with that Tremor too.
And let’s bring on the PHEV version that I would personally buy one.