We’ve known for some time that the Ford Transit lineup is incredibly popular not only in the U.S., but also, Europe and other parts of the world. In fact, the Ford Transit Custom – which Blue Oval CEO Jim Farley previously called the “Super Duty of Europe” – has long dominated the light-commercial and van sales charts in places like the UK and Europe, with the full-size Transit not falling too far behind it. Regardless, it still may come as a surprise to some to learn that the Ford Transit family was the second best-seller in FoMoCo’s lineup across the globe in 2024.
According to a recent report from the Detroit Free Press, the Ford Transit and Transit Custom totaled 557,729 sales across the world in 2024, ranking behind only the Ford F-Series, which racked up 933,564 sales. The increasingly popular Ford Ranger was The Blue Oval’s third top-selling model in 2024 after it moved 380,945 units, too. Somewhat amazingly, this trio of offerings accounted for around 43.5 percent of Ford’s total global sales of 4.3 million units, too.
The Ford Transit Custom routinely ranks among the top-selling vehicles in Europe, and has been the UK’s best-selling vehicle, overall, for more than a decade to this point. That model’s success has only continued to grow after the all-new, current-generation van launched in the fall of 2023, too. The cumulative success of the Ford Transit family is a big part of the reason why The Blue Oval recently admitted that it plans to focus more on the commercial Ford Pro lineup in Europe amid weak passenger car and electric vehicle sales.
Considering how profitable the Transit and F-Series lineups are, this shift comes as no surprise. Ford CEO Jim Farley previously stated that “the Super Duty, obviously that’s a quarter of our profitability as a company globally,” while the F-Series also contributes roughly $49 billion to the U.S. gross domestic product (GDP), including multiplier effects, and the trucks are used by and support up to 13 million Americans in their daily work – roughly 8 percent of the total U.S. workforce.
No Comments yet