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Ford Utility Sales Down Four Percent, But SUVs and EV All Post Gains During Q4 2024

By Vince Brown

March 25, 2025 1:03 am

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Ford utility sales decreased four percent to 187,300 units in the United States during the fourth quarter of 2024.

Utility – or utility vehicles – include the Ford Bronco Sport, Ford Edge, Ford Escape, Ford Explorer, and all-electric Ford Mustang Mach-E unibody crossovers, plus the Ford Bronco and Ford Expedition body-on-frame SUVs.

A front three quarters view of the 2025 Ford Bronco Big Bend with Matte Clear Film.

The two SUVs and lone EV were the only ones in the green.

For the crossovers, the full-size, three-row Explorer still outsold the rest of its corporate siblings, though sales were down three percent to 47,295 deliveries. It was followed by the compact Escape crossover, also down three percent to 36,383 units. The rugged Bronco Sport compact crossover posted a two percent dip to 30,344 deliveries as the all-electric Mustang Mach-E saw a 36 percent jump to 16,119 units. Finally, the discontinued Edge sold 5,024 examples as remaining inventory exits dealer lots.

2023 Ford Escape Mexico - Exterior 001 - Front Three Quarters

For SUVs, the midsize Bronco off-road USV led as sales leapt 127 percent to 32,224 units, while the full-size Expedition, offered as the regular-length Expedition and extended-length Expedition Max, saw sales grow 17 percent to 19,911 units.

Sales Numbers - Ford Utility Vehicles - Q4 2024 - USA

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 YTD 24 / YTD 23 YTD 24 YTD 23
EXPLORER -2.82% 47,295 48,667 +3.91% 194,094 186,799
ESCAPE -2.60% 36,383 37,355 +4.18% 146,859 140,968
BRONCO +126.98% 32,224 14,197 +3.32% 109,172 105,665
BRONCO SPORT -2.43% 30,344 31,101 -2.18% 124,701 127,476
EXPEDITION +17.34% 19,911 16,969 +6.32% 78,035 73,396
MUSTANG MACH-E +35.58% 16,119 11,889 +26.92% 51,745 40,771
EDGE -85.81% 5,024 35,397 -37.38% 66,436 106,098
TOTAL -4.23% 187,300 195,575 -1.30% 771,042 781,173

The Ford Authority Take

The SUVs and lone EV here were the standouts for Ford utility sales during the fourth quarter of 2024, all posting healthy gains. But the ICE-powered crossovers were each just slightly down by roughly two percent.

Meanwhile, FoMoCo has discontinued its popular Edge midsize crossover. Production ended in May 2024 at the Ford Oakville Assembly plant in Canada to make way for potential EV models, but those have been delayed. A grand total of 2,609,545 units of the Edge were built over the model’s 2007-2024 lifespan. However, the nameplate lives on in China via an all-new model, which we really like.

About The Numbers

By Vince Brown

Vince has owned couple of Fords in his lifetime, and they were both manuals.

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Comment

  1. Somewhat misleading article. Percentages show only so much. While the Mach e was up a rosy 27% last year, is sells only a quarter as many Explorers, a third as many Escapes, half as many Broncos, etc. in fact, it has the lowest number of sales on the list.

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