Lincoln 10th Most Popular Luxury Brand Globally In 2024

Lincoln hasn’t exactly enjoyed tremendous success in the sales room in recent years, oftentimes lagging far behind the competition, but Ford’s luxury arm has begun to right the proverbial ship as of late. In fact, Lincoln posted a 35 percent year-over-year sales increase in Q4 2024 in the U.S., as well as a 28 percent increase in 2024 compared to the year prior. The redesigned Lincoln Nautilus was largely responsible for that impressive turnaround, though things didn’t go quite as well for the brand as it pertains to global sales last year.

 

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According to new data from Felipe Munoz of JATO Dynamics, Lincoln was just the tenth best-selling luxury automotive brand across the entire globe in 2024 after it recorded 178,000 sales – an eight percent year-over-year increase. That ranks Lincoln behind many of its rivals, including BMW, Mercedes-Benz, Audi, Lexus, Volvo, Land Rover, Porsche, Cadillac, and Genesis. Lincoln did manage to beat out Acura, Infiniti, Alfa Romeo, Jaguar, Polestar, DS Automobiles, Lotus, and Alpina, however.

It is worth noting that Lincoln was one of a few gainers this time around, while the overall luxury vehicle segment declined by three percent in 2024. BMW, Mercedes-Benz, and Audi continued to dominate the market with a 63 percent market share, while Japanese brands accounted for more than double Lincoln and Cadillac’s combined sales tally.

On the mainstream side of the equation, Ford ranked third globally after moving 4,292,000 vehicles in total last year – a one percent year-over-year increase, which ranks it behind only Toyota and Volkswagen. Ford managed to hold onto the third spot this past year once again even as it suffered major losses in Europe, South America, and China, largely thanks to its strong performance in markets like North America and Australia. However, BYD is nipping at The Blue Oval’s heels after moving up from the tenth spot last year to fourth in 2024, with the fast-growing Chinese automaker selling 4,085,536 vehicles – a significant 41 percent increase.