Ford has been keen to tout the fact that most of its vehicles are manufactured in the U.S. for some time now, and has done so via more than one advertising campaign. It did precisely that a couple of years ago via the “Built Ford Proud” ad campaign featuring a trio of stars, and last year, with the “Freedom of Choice” series that also boasted about the automaker’s diverse powertrain lineup. Now, just as it launches the new Ford employee pricing for everyone plan, The Blue Oval has tapped a familiar voice to spearhead a new ad campaign.
That person is actor Bryan Cranston, who has been the voice of numerous Ford ad campaigns over the years, and has now returned for this new spot called “Committed to America.” The clip touches on the fact that Ford has a larger manufacturing footprint than its peers, among other notable factoids. “Which automaker employs the most hourly workers in the country? Ford. Which automaker assembles the most vehicles in the country? Ford,” Cranston says.
“That’s not a coincidence,” he adds. “It’s a commitment. And now, at this unprecedented moment in automotive history, who benefits from Ford’s commitment to America for over 120 years? You.” While Ford is using this spot to once again remind us of its large investment in its U.S. based operations, it’s also touting the fact that it’s able to offer discounts on vehicles amid new tariffs because, well, it has a larger presence in America than its peers, too.
The Ford employee pricing program just went live, and offers all U.S.-based consumers precisely that – employee pricing on a variety of new models. There are some exclusions, however – the Ford Ranger Raptor, Ford Bronco Raptor, and Ford F-150 Raptor, as well as “specialty” Ford Mustang and Ford Bronco models, the redesigned 2025 Ford Expedition and 2025 Lincoln Navigator, and the Ford Super Duty lineup.
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Cranston being from Canada, of course. SMH
Hey! Cranston was born in Hollywood, CA.
Nope, born in Los Angeles.
Maybe he’s been smoking some of that good blue meth from breaking bad! He must be stoned to advertise a company that is on track for 140 recalls this year.
I am the one who honks!