Ford Motor Company has filed to trademark “Cobra” with the UK Intellectual Property Office and the European Union Intellectual Property Office (EUIPO), Ford Authority has learned.
Filed on April 22nd, 2025 under the filing number 019176475, this application contains the goods and services description of “Vehicles; Motor vehicles; Classic motor vehicles; Replica motor vehicles; Continuation motor vehicles; Electric vehicles; Chassis for motor vehicles; Bodies for motor vehicles; Parts for motor vehicles; Structural parts for motor vehicles; Sports vehicles; Collectible motor vehicles; Motor cars; Classic cars; Replica cars; Continuation cars; Electric cars; Chassis for cars; Bodies for cars; Parts for cars; Structural parts for cars; Sports cars; Collectible cars; Parts and fittings in relation to the aforementioned goods,” as well as games, toys, and advertising categories.
| Cobra | Ford Cobra | Cobra | Ford Cobra | |
|---|---|---|---|---|
| IP Office: | UK | UK | EU | EU |
| Serial number: | UK00004192830 | UK00004192824 | 19176496 | 19176495 |
| Application date: | April 22, 2025 | April 22, 2025 | April 22, 2025 | April 22, 2025 |
| Nice classification: | 12, 28, 35 | 12, 28, 35 | 12, 28, 35 | 12, 28, 35 |
| Type of mark: | Word | Word | Word | Word |
The Ford Authority Take
The Cobra name has long been synonymous with high-performance vehicles, dating back to the Shelby version that emerged decades ago. More recently, the Cobra name found its way onto some high-performance Ford Mustang models via the automaker’s now-defunct Special Vehicles Team (SVT) unit, meaning that perhaps The Blue Oval is considering bringing it back for the latest S650 generation pony car. However, this is a very broad trademark filing with many different goods and services descriptions, so it’s unclear if that will actually be the case.
At the moment, it is clear that Ford is mulling one or several new Mustang variants for the near future, in addition to the all-new Dark Horse that debuted alongside the S650 in the 2024 model year. Back in January, the automaker filed to trademark “Boss” with the United States Patent and Trademark Office (USPTO), signaling a potential return for another famous model from Mustang history. Shortly thereafter, The Blue Oval also filed to trademark “Dark Horse Boss” with the European Union Intellectual Property Office.
Meanwhile, it remains unclear if Ford will offer a new version of the Mustang Shelby GT500, but just last month, a document surfaced online that seemed to indicate that it will. That document was purported to be a communication from the United Auto Workers (UAW) Local 600 union to its members, specifically mentioning that a new GT500 would be arriving for the 2026 model year. As Ford Authority previously detailed, the automaker is vacillating between using third party Mustang branding on its performance models or reviving its homegrown specialty nameplates for its pony car.
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