Ford Brazil sales increased 57 percent to 3,643 units in March 2025 compared to March 2024 results.
Individual model sales performance was as follows:
- Ford Bronco Sport sales decreased 32.42 percent to 148 units
- Ford F-Series sales increased 121.95 percent to 91 units
- Ford Maverick sales decreased 37.55 percent to 163 units
- Ford Mustang sales increased 121.43 percent to 31 units
- Ford Ranger sales increased 79 percent to 2,497 units
- Ford Territory sales totaled 462 units
- Ford Transit sales decreased 2.44 percent to 240 units
During the first three months of the 2025 calendar year, Ford Brazil sales increased 35 percent to 11,129 units.
Sales Results - March 2025 - Brazil - Ford
| MODEL | MAR 2025 / MAR 2024 | MARCH 2025 | MARCH 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -32.42% | 148 | 219 | -16.93% | 481 | 579 |
| F-SERIES | +121.95% | 91 | 41 | +269.66% | 329 | 89 |
| MAVERICK | -37.55% | 163 | 261 | -42.24% | 361 | 625 |
| MUSTANG | +121.43% | 31 | 14 | +409.09% | 224 | 44 |
| RANGER | +79.00% | 2,497 | 1,395 | +45.72% | 7,363 | 5,053 |
| TERRITORY | * | 462 | * | * | 1,675 | * |
| TRANSIT | -2.44% | 240 | 246 | +10.69% | 642 | 580 |
| FORD TOTAL | +56.69% | 3,643 | 2,325 | +35.44% | 11,129 | 8,217 |
The Ford Authority Take
Once again, Ford Brazil sales posted a notable double-digit increase in March, further boosting the brand’s solid sales performance in the South American country. In fact, last month’s result represents Ford’s twelfth consecutive monthly increase in the Brazilian market, where it is experiencing its best performance in the last five years.
In March, Ford Brazil’s strong growth was supported by significant increases in three vehicles, including the best-selling Ford Ranger. Ford’s midsize pickup continued to improve its sales performance in the country, adding more than 1,000 year-over-year deliveries and consolidating its second-place position in its class.
Additionally, triple-digit increases for the Ford F-150 and Ford Mustang also stood out. Both models registered nearly the same percentage growth rate, although together they only added 67 units year-over-year. The Ford Territory, meanwhile, had a modest record, down from the 603 deliveries seen in February.
About The Numbers
- All percent change figures compared to Ford Brazil sales in March 2024, unless noted otherwise
Further Reading & Sales Reporting
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