In April 2025, a Ford Bronco discount offers an employee pricing program for everyone nationwide on the 2025 Bronco as FoMoCo revives this incentive for its 2024-2025 lineup.
For the Bronco, though, this program excludes the Raptor variant.
No other incentives are offered on the off-roading SUV.
Ford Bronco discount and incentive offers vary by region in April 2025. Below, we have compiled the most significant deals observed in four large U.S. markets for the 2024 Bronco:
- Miami:
- See nationwide offer
- New York:
- See nationwide offer
- Detroit:
- See nationwide offer
- Los Angeles:
- See nationwide offer
- Nationwide:
- Retail Offer:
- Applies to 2025 Ford Bronco
- Employee Pricing Program
- Retail Offer:
The above offers will remain valid through June 2nd, 2025. As a reminder, the preceding list does not represent all offers that may be available, so as always, we recommend checking with an authorized Ford dealer in your area to find out what Ford Bronco incentive offers are available to you.
Ford Bronco Pricing
For reference, here are the 2025 Ford Bronco trim levels and their corresponding starting MSRPs, including $1,895 destination/delivery charge:
Two-Door
- Base – $39,890
- Badlands – $51,990
- Stroppe Edition – $77,530
Four-Door
- Base – $39,890
- Big Bend – $42,265
- Heritage Edition – $51,370
- Outer Banks – $49,835
- Badlands – $53,280
- Raptor – $91,930
About Ford Bronco
The 2025 Ford Bronco arrives with a pair of new offerings, namely the Stroppe Edition and Free Wheeling Package, which are both retro throwbacks to the off-roading SUV’s past. But the Wildtrak, Everglades, Heritage Limited, and Black Diamond series have all been deleted, though the latter is now optional as a Black Diamond package for Big Bend. Also, the Base trim level returns after a one-year absence as the entry-level variant, and offers several packages.
The 12-inch digital gauge cluster is now standard, the Bronco Badlands gets the Wildtrak HOSS 3.0 suspension system as an option, and the FITS system present in the Ford Maverick is now available on the 2025 Bronco.
In four-door models equipped with the 10-speed automatic transmission, the rear HVAC vents have moved from the floor to the rear portion of the center console, though much of the lineup has lost its grab handles and the entire range has ditched the wireless charging pad. The entire lineup is getting ambient footwell lighting as standard equipment, while the heated steering wheel is included as standard on the Outer Banks, Badlands, and Raptor trims. The B&O sound system gets updated for 2025.
Riding on the body-on-frame Ford T6 platform, the Ford Bronco is available in two-door and four-door body styles.
The off-roading SUV offers three powertrains.
The first is the turbocharged 2.3L I4 EcoBoost engine, rated at 275 horsepower and 315 pound-feet of torque. For 2025, it now comes standard with Electric Brake Boost rather than the old vacuum brake boost setup. The second is the turbocharged 2.7L V6 EcoBoost engine, good for 310 horsepower and 410 pound-feet of torque.
Meanwhile, the range-topping Bronco Raptor is powered exclusively by the turbocharged 3.0L V6 EcoBoost engine, which outputs a healthy 418 horsepower and 440 pound-feet of torque.
Notably, for 2025, the Raptor adds three new exterior colors, but the lineup loses a total of six of them. The 2025 Bronco offers The Blue Oval’s factory matte clear film option that was initially available for the seventh-generation Ford Mustang.
The Raptor and the Heritage Edition both feature two 17-inch wheels, while the back-again Base trim has three wheels, the Big Bend offers seven wheels, the Outer Banks has five wheels, the Badlands is available with four wheels, and the Stroppe Edition offers one set of wheels.
Finally, here’s everything you need to know about 2025 Bronco grilles.
Pricing for the 2025 Bronco holds the line amid demand drop off. The Base trim level has an MSRP of $39,890 and, at the high end, the Raptor has a starting price of $91,930. These include a $1,895 destination/delivery charge. However, three 2025 Bronco packages just got more expensive.
Disclaimers
- Must take delivery from an authorized Ford dealer’s stock by June 2nd, 2025, unless specified otherwise.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for these discount offers.
- Residency restrictions apply.
- Ford discount offers might not be available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. Ford Authority is not responsible for any omissions, misprints, or any other errors.
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