Ford Bronco sales increased in the United States and Canada but decreased in Mexico during the first quarter of 2025, while recording 25 deliveries in both Argentina and Colombia.
Ford Bronco Sales - Q1 2025 - United States
In the United States, Ford Bronco deliveries totaled 32,595 units in Q1 2025, an increase of about 35 percent compared to 24,066 units sold in Q1 2024.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| BRONCO | +35.44% | 32,595 | 24,066 |
Ford Bronco Sales - Q1 2025 - Canada
In Canada, Ford Bronco deliveries totaled 2,338 units in Q1 2025, an increase of about 60 percent compared to 1,462 units sold in Q1 2024.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| BRONCO | +59.92% | 2,338 | 1,462 |
Ford Bronco Sales - Q1 2025 - Mexico
In Mexico, Ford Bronco deliveries totaled 226 units in Q1 2025, a decrease of about 40 percent compared to 379 units sold in Q1 2024.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| BRONCO | -40.37% | 226 | 379 |
Ford Bronco Sales - Q1 2025 - Argentina
In Argentina, Ford Bronco deliveries totaled 25 units in Q1 2025.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| BRONCO | * | 25 | * |
Ford Bronco Sales - Q1 2025 - Colombia
In Colombia, Ford Bronco deliveries totaled 32 units in Q1 2025.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| BRONCO | * | 32 | * |
Competitive Sales Comparison (USA)
Ford Bronco sales (see running Ford Bronco sales) grew 35 percent to 32,595 deliveries in Q1 2025. It was the only model in its direct segment in the green, placing between the Jeep Wrangler and Toyota 4Runner.
The Wrangler kept the lead as sales were nearly flat at 37,961 units, while the 4Runner stayed in third place with a 75 percent drop to 8,435 units as it continues to be impacted by a generational switchover.
Sales Numbers - Midsize Off-Road SUVs - Q1 2025 - USA
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| JEEP WRANGLER | -0.91% | 37,961 | 38,308 | 48% | 40% |
| FORD BRONCO | +35.44% | 32,595 | 24,066 | 41% | 25% |
| TOYOTA 4RUNNER | -75.06% | 8,435 | 33,823 | 11% | 35% |
| TOTAL | -17.89% | 78,991 | 96,197 |
In terms of segment share, the Ford Bronco earned a 41 percent share (up 16 percentage points) while the Wrangler led with a 48 percent segment share (down eight percentage points), and the 4Runner posted an 11 percent share (down 24 percentage points).
The midsize mainstream off-road SUV segment contracted 18 percent to 78,991 units in Q1 2025, meaning Ford Bronco sales significantly outperformed the segment average.
The Ford Authority Take
Ford Bronco sales continued to close the gap with its primary rival, the Jeep Wrangler, during Q1 2025. The Bronco saw its share of the segment grow by a whopping 16 percentage points at the expense of both the Wrangler and 4Runner. Even better, the Bronco was the only model in the green during the quarter.
Meanwhile, Ford has announced that it would trim Broco production during 2025 amid waning demand. We still think a much-needed refresh, which has been delayed, could boost interest and may be critical as the all-new 4Runner will likely prove even more formidable since the previous generation outsold the Bronco just a year ago. Speaking of the 4Runner, the all-new model will be in full swing by the end of Q2, having completed its generational changeover.
About Ford Bronco
The 2025 Ford Bronco arrives with a pair of new offerings, namely the Stroppe Edition and Free Wheeling Package, which are both retro throwbacks to the off-roading SUV’s past. But the Wildtrak, Everglades, Heritage Limited, and Black Diamond series have all been deleted, though the latter is now optional as a Black Diamond package for Big Bend. Also, the Base trim level returns after a one-year absence as the entry-level variant, and offers several packages.
The 12-inch digital gauge cluster is now standard, the Bronco Badlands gets the Wildtrak HOSS 3.0 suspension system as an option, and the FITS system present in the Ford Maverick is now available on the 2025 Bronco.
In four-door models equipped with the 10-speed automatic transmission, the rear HVAC vents have moved from the floor to the rear portion of the center console, though much of the lineup has lost its grab handles and the entire range has ditched the wireless charging pad. The entire lineup is getting ambient footwell lighting as standard equipment, while the heated steering wheel is included as standard on the Outer Banks, Badlands, and Raptor trims. The B&O sound system gets updated for 2025.
Riding on the body-on-frame Ford T6 platform, the Ford Bronco is available in two-door and four-door body styles.
The off-roading SUV offers three powertrains.
The first is the turbocharged 2.3L I4 EcoBoost engine, rated at 275 horsepower and 315 pound-feet of torque. For 2025, it now comes standard with Electric Brake Boost rather than the old vacuum brake boost setup. The second is the turbocharged 2.7L V6 EcoBoost engine, good for 310 horsepower and 410 pound-feet of torque. The range-topping Bronco Raptor is powered exclusively by the turbocharged 3.0L V6 EcoBoost engine, which outputs a healthy 418 horsepower and 440 pound-feet of torque.
Notably, for 2025, the Raptor adds three new exterior colors, but the lineup loses a total of six of them. The 2025 Bronco offers The Blue Oval’s factory matte clear film option that was initially available for the seventh-generation Ford Mustang.
The Raptor and the Heritage Edition both feature two 17-inch wheels, while the back-again Base trim has three wheels, the Big Bend offers seven wheels, the Outer Banks has five wheels, the Badlands is available with four wheels, and the Stroppe Edition offers one set of wheels.
Finally, here’s everything you need to know about 2025 Bronco grilles.
About The Numbers
- All percent change figures compared to Ford Bronco sales in Q1 2024, unless otherwise noted
- In the United States, there were 75 selling days for Q1 2025 and 77 selling days for Q1 2024
- Ford Motor Company Q1 2025 sales reports:
- Ford Motor Company sales Q1 2025 U.S.A
- Ford Motor Company sales January 2025 U.S.A.
- Ford Motor Company sales February 2025 U.S.A.
- Ford Motor Company sales March 2025 U.S.A.
- Ford sales Q1 2025 U.S.A. (Ford brand)
- Lincoln sales Q1 2025 U.S.A.
- Ford China sales Q1 2025
- Ford Motor Company Canada sales Q1 2025
- Ford Canada sales Q1 2025
- Lincoln Canada sales Q1 2025
- Ford Motor Company Argentina sales Q1 2025
- Ford Argentina sales January 2025 (Ford brand)
- Ford Argentina sales February 2025 (Ford brand)
- Ford Argentina sales March 2025 (Ford brand)
- Ford Motor Company Colombia sales Q1 2025
- Ford Colombia sales January 2025 (Ford brand)
- Ford Colombia sales February 2025 (Ford brand)
- Ford Colombia sales March 2025 (Ford brand)
- Ford Motor Company Brazil sales Q1 2025
- Ford Brazil sales January 2025 (Ford brand)
- Ford Brazil sales February 2025 (Ford brand)
- Ford Brazil sales March 2025 (Ford brand)
- Ford Motor Company Mexico sales Q1 2025
- Ford Motor Company Mexico sales January 2025
- Ford Motor Company Mexico sales February 2025
- Ford Motor Company Mexico sales March 2025
- Ford Motor Company sales Q1 2025 U.S.A
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