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Ford F-Series Sales Up 23 Percent, Continuing To Lead Segment During Q4 2024

By Vince Brown

April 1, 2025 12:39 am

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A photo showing the exterior of the 2024 Ford F-150 from a front view.

Ford F-Series sales increased in the United States but decreased in Mexico during the fourth quarter of 2024.

Ford F-Series Sales - Q4 2024 - United States

In the United States, Ford F-Series deliveries totaled 204,111 units in Q4 2024, an increase of about 23 percent compared to 165,514 units sold in Q4 2023.

During the complete 2024 calendar year, F-Series sales increased about 1 percent to 732,139 units.
MODEL Q4 2024 / Q4 2023 Q4 2024 Q4 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
F-SERIES +23.32% 204,111 165,514 +0.76% 732,139 726,624

Ford F-Series Sales - Q4 2024 - Mexico

In Mexico, Ford F-Series deliveries totaled 3,244 units in Q4 2024, a decrease of about 22 percent compared to 4,142 units sold in Q4 2023.

During the complete 2024 calendar year, F-Series sales increased about 6 percent to 12,961 units.
MODEL Q4 2024 / Q4 2023 Q4 2024 Q4 2023YTD 2024 / YTD 2023 YTD 2024 YTD 2023
F-SERIES -21.68% 3,244 4,142 +5.77% 12,961 12,254

Front three quarters view of Ford F-150 Raptor in the air.

Competitive Sales Comparison (USA)

Ford F-Series sales (see running Ford F-Series sales) increased 23 percent to 204,111 units during Q4 2024, continuing to lead the full-size pickup segment when ranked by sales volume.

The Chevy Silverado (see running Chevy Silverado sales) followed in its typical second place with a two percent bump to 145,692 units, while the Ram Pickup lineup remained in third with a seven percent slip to 104,454 units. The GMC Sierra (see running GMC Sierra sales) stayed in fourth with an 18 percent swell for 93,935 deliveries.

The Toyota Tundra followed in fifth with a 29 percent jump to 42,005 units. The all-electric Ford F-150 Lightning (see running Ford F-150 Lightning sales) moved ahead of all other EVs here, though sales were down 10 percent to 10,703 deliveries to take sixth place, with the all-electric Tesla Cybertruck following in seventh with 8,300 units. The Nissan Titan took eighth as sales fell 35 percent to 2,477 units as it continues to be outpaced by electric trucks. The Chevy Silverado EV (see running Chevy Silverado EV sales) placed ninth moving 2,176 units, and the all-electric Rivian R1T fell several spots to 1,700 deliveries. The GMC Sierra EV (see running GMC Sierra EV sales), corporate sibling of the Silverado EV, moved 1,401 units.

Full-Size Pickup Truck Sales - Q4 2024 - USA

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 Q4 24 SHARE Q4 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD F-SERIES +23.32% 204,111 165,514 33% 30% +0.76% 732,139 726,624
CHEVROLET SILVERADO +1.61% 145,692 143,390 24% 26% -0.42% 552,836 555,148
RAM RAM PICKUP -7.14% 104,454 112,486 17% 20% -16.14% 373,120 444,926
GMC SIERRA +18.14% 93,935 79,510 15% 14% +9.20% 322,946 295,737
TOYOTA TUNDRA +29.26% 42,005 32,497 7% 6% +27.43% 159,528 125,185
FORD F-150 LIGHTNING -10.10% 10,703 11,905 2% 2% +38.67% 33,510 24,165
TESLA CYBERTRUCK * 8,300 * 1% 0% * 24,300 0
NISSAN TITAN -34.51% 2,477 3,782 0% 1% -23.59% 14,662 19,189
CHEVROLET SILVERADO EV +391.18% 2,176 443 0% 0% +1,511.28% 7,428 461
RIVIAN R1T -50.00% 1,700 3,400 0% 1% +13.92% 18,012 15,811
GMC SIERRA EV * 1,401 * 0% 0% * 1,788 0
TOTAL +11.58% 616,954 552,927 +1.50% 2,240,269 2,207,246

Sales of the internal combustion-powered Ford F-Series earned a 33 percent segment share, up three percentage points year-over-year. The Silverado followed with a 23 percent segment share while the Ram Pickup posted a 17 percent share, each down three percentage points. The Sierra held a 15 percent segment share, up one percentage point. The Tundra earned a seven percent share, up one percentage point, while the rest of the field each posted a two percent segment share or less.

Combining sales of all GM contenders here – including the Chevy Silverado (ICE full-size light-duty, heavy-duty pickup, and medium-duty trucks), Silverado EV, GMC Sierra (ICE light-duty and heavy-duty pickup trucks) and the Sierra EV – gave GM a cumulative 248,295 deliveries and a 40 percent segment share. The General outsold Ford by over 33K units.

GM Full-Size Pickup Truck Sales - Q4 2024 - USA

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 Q4 24 SHARE Q4 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
CHEVROLET SILVERADO +1.61% 145,692 143,390 60% 64% -0.42% 552,836 555,148
GMC SIERRA +18.14% 93,935 79,510 39% 36% +9.20% 322,946 295,737
CHEVROLET SILVERADO EV +391.18% 2,176 443 1% 0% +1,511.28% 7,428 461
GMC SIERRA EV * 1,401 * 1% 0% * 1,788 0
TOTAL +8.89% 243,204 223,343 +3.95% 884,998 851,346

The Ford F-Series lineup includes the ICE-based Ford F-150 light-duty and Ford Super Duty heavy-duty trucks. Sales of those models, plus those of the F-150 Lightning, gave The Blue Oval a cumulative 214,814 deliveries for a 35 percent segment share to account for over a third of all deliveries in this space.

Ford Full-Size Pickup Truck Sales - Q4 2024 - USA

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 Q4 24 SHARE Q4 23 SHARE YTD 24 / YTD 23 YTD 24 YTD 23
FORD F-SERIES +23.32% 204,111 165,514 95% 93% +0.76% 732,139 726,624
FORD F-150 LIGHTNING -10.10% 10,703 11,905 5% 7% +38.67% 33,510 24,165
TOTAL +21.08% 214,814 177,419 +1.98% 765,649 750,789

Sales of the full-size pickup segment grew 11.6 percent to 616,954 units in Q4 2024, meaning that Ford F-Series sales outperformed the segment average.

Honda Ridgeline Sales - Q4 2024 - USA

MODEL Q4 24 / Q4 23 Q4 24 Q4 23 YTD 24 / YTD 23 YTD 24 YTD 23
RIDGELINE -0.37% 12,387 12,433 -12.65% 45,421 52,001

For informational purposes, we provide Honda Ridgeline sales below, as the model straddles the midsize and full-size pickup truck segments. This quarter, it placed ahead of all the EV trucks and the Titan.

The Ford Authority Take

Not surprisingly, Ford F-Series sales beat those of the Chevy Silverado and GMC Sierra on an individual basis, enabling the Ford F-Series to continue as America’s best-selling truck for the 48th year.

However, GM did sell more full-size trucks, this time by an even greater margin during Q4 2024, even though F-Series sales broke 200K deliveries. These totals for both automakers include EV models.

About Ford F-150

The 2025 Ford F-150 follows the refreshed 2024 Ford F-150 and arrives with few changes. The 2025 model deletes the factory-installed SecuriCode keypad, though it’s still available as a dealer-installed option. The 2025 F-150 will also drops the factory Connected Navigation feature on XL and STX trims, which was previously standard across the 2024 F-150 lineup. Additionally, the XLT will only offer Connected Navigation on the Mid and High equipment groups, though it does include a one-year trial for the service.

Additionally, the 2025 F-150 has dropped the previously-available Heritage Edition, which debuted back in June of 2022 for the 2023 model year as a bit of a retro throwback, and has also ditched the three-year BlueCruise subscription option. Finally, the 2025 lineup deletes a pair of exterior color options, namely Avalanche and Darkened Bronze Metallic, but gains two new ones, those being Marsh Gray and Space White Metallic.

2024 Ford F-150 Lightning Flash - Exterior 001 - Front Three Quarters

About Ford F-150 Lightning

For 2024, the Ford F-150 Lightning drops two configurations while adding a new Flash trim level to slot above the XLT trim, bundling tech upgrades and the extended range battery at a more reasonable price. On the other end of the spectrum, The Blue Oval debuted the Platinum Black trim, with the F-150 Lightning being the first production Ford truck to feature a matte wrap. Additionally, the 2024 F-150 Lightning gains ActiveX seating for the Lariat trim, and the entire 2024 lineup gets a heat pump as standard, while dropping Active Park Assist 2.0.

Production of the 2025 Ford F-150 Lightning is proceeding as planned, while the next-gen Ford F-150 EV production target has been pared back.

A photo showing the exterior of the 2025 Ford Super Duty from a front three quarters angle.

About Ford Super Duty

The 2025 Ford Super Duty offers some changes to the trim level lineup along with some shuffling around in terms of standard powertrains. That includes the 2025 Super Duty Platinum trim level getting a bit of its own refresh for the new model year, which adds a new Platinum Plus Package, which replaces the Limited trim, providing special touches coupled with a special ownership experience.

Notably, for 2025, the Lariat gets ActiveX synthetic seating material. Consequently, customers who want a leather interior will need to opt for a higher trim level such as the King Ranch or Platinum. The 2025 model also ditches the Sport Package for the Black Appearance Package.

The latest FoMoCo model to get rid of the factory SecuriCode keypad, the 2025 Super Duty has also ditched a handful of configurations that include the SuperCab with a 148-inch wheelbase, SuperCab Lariat models, and SuperCab F-350 and F-450 dual rear wheel pickups. In terms of powertrains, the gas 6.8L V8 is now standard equipment on the XL, XLT, and Lariat trims, while the gas 7.3L V8 is standard on the King Ranch and Platinum. The 2025 model adds trailer tire pressure monitoring packages as dealer-installed options.

A Ford Super Duty redesign is on track to debut in 2028 following a mid-cycle refresh scheduled for 2026, with EREV variants (extended-range EVs) set to arrive at some point. The Super Duty was refreshed for 2023.

About The Numbers

By Vince Brown

Vince has owned couple of Fords in his lifetime, and they were both manuals.

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