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Ford Motor Company Mexico Sales Fell Four Percent In March 2025

Ford Motor Company Mexico sales decreased four percent to 4,213 units in March 2025. Sales decreased at both Ford and Lincoln

Brand & Model Sales

Ford sales decreased 3.95 percent to 4,041 units:

Lincoln sales decreased 7.03 percent to 172 units:

During the first three months of the 2025 calendar year, Ford Motor Mexico sales decreased 3.6 percent to 12,667 units.

Sales Results - March 2025 - Mexico - Ford

MODELMAR 2025 / MAR 2024MARCH 2025MARCH 2024YTD 2025 / YTD 2024 YTD 2025YTD 2024
BRONCO-43.35% 98173-40.37%226 379
BRONCO SPORT+13.33% 221195-11.29%676 762
E-TRANSIT+33.33% 43-67.86%9 28
ESCAPE-81.85% 45248-41.49%454 776
EXPEDITION+94.29% 6835+50.41%182 121
EXPLORER+131.43% 243105+104.71%565 276
F-SERIES+13.54% 981864+3.15%2,912 2,823
MAVERICK+12.17% 295263+14.54%969 846
MUSTANG-42.00% 58100-35.61%179 278
MUSTANG MACH-E+100.00% 63-36.84%12 19
RANGER-20.22% 584732+19.87%1,985 1,656
TERRITORY-8.87% 894981-0.91%2,955 2,982
TRANSIT+9.68% 544496-1.96%1,049 1,070
FORD TOTAL-3.95% 4,0414,207-3.88%12,173 12,665

Sales Results - March 2025 - Mexico - Lincoln

MODELMAR 2025 / MAR 2024MARCH 2025MARCH 2024YTD 2025 / YTD 2024 YTD 2025YTD 2024
AVIATOR-11.11% 89-20.93%34 43
CORSAIR+50.00% 4228-42.95%89 156
NAUTILUS-24.09% 104137+55.34%320 206
NAVIGATOR+63.64% 1811-30.14%51 73
LINCOLN TOTAL-7.03% 172185+3.35%494 478

Sales Results - March 2025 - Mexico - FMC Totals

BRANDMAR 2025 / MAR 2024MARCH 2025MARCH 2024YTD 2025 / YTD 2024 YTD 2025YTD 2024
FORD TOTAL-3.95% 4,0414,207-3.88%12,173 12,665
LINCOLN TOTAL-7.03% 172185+3.35%494 478
FMC MEXICO TOTAL-4.08% 4,2134,392-3.62%12,667 13,143

The Ford Authority Take

Ford Motor Company Mexico sales have continued to decline in Mexico, posting another single-digit decline in March. While slight, this decline continues to deepen the automaker’s negative performance in the Latin American country. As such, this result represents the seventh consecutive month of decline for FoMoCo in the Mexican market.

While most Ford Motor Company Mexico models managed to increase their sales in March, their sales were insufficient to offset the larger losses of several higher-volume models, such as the Ford Escape, Ford Ranger, and Ford Territory. In fact, the Asian-made crossover lost nearly 100 units year-over-year and lost its top spot in sales for the month.

2024 Ford F-150 Lariat Brazil - Exterior 001 - Front Three Quarters

In contrast, the Ford F-Series lineup saw healthy growth in March, making it the company’s best-selling model for the month. The Ford Explorer also performed well, registering the highest growth rate across the company’s entire model portfolio.

About The Numbers

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