Ford Motor Company sales decreased one percent to 501,291 units during first quarter of 2025 in the United States. Sales decreased at Ford and Lincoln.
“Ford Motor Company’s commitment to offering customers a wide range of powertrains across its lineup of work, adventure and performance vehicles helped the company deliver record-breaking sales for electrified vehicles and its best first-quarter pickup sales in more than 20 years,” said Ford. “F-Series, along with the popular Ranger and Maverick, together lifted Ford’s total pickup sales to 243,317 in the first quarter,” the company added.
FoMoCo Sales Notes – U.S. Q1 2025
- Total Ford Motor Company sales during first quarter of 2025 decreased 1.3 percent to 501,291 units
- Truck sales increased 15.0 percent to 290,387 units
- SUV sales decreased 16.7 percent to 201,527 units
- Car sales decreased 31.6 percent to 9,377 units
- Electric vehicle sales totaled 22,550 units, up 11.5 percent
- Hybrid vehicle sales totaled 51,073 units, up 32.9 percent
- Internal combustion sales totaled 427,668 units, down 4.8 percent
- Ford Motor Company U.S. retail sales rose 5 percent in the first quarter propelled by a 19 percent retail increase in March
- Ford F-Series continues as the America’s No. 1 truck seller
- Ford electrified vehicle sales start the year totaling a record 73,623 in the first quarter – up 26 percent – led by a record start for hybrids and electric vehicles, up 33 percent and 12 percent respectively
- Sales of off-road performance vehicles grew 20% in the first quarter, led by a 35 percent increase in Bronco sales
Brand & Model Sales
Ford sales decreased 1.2 percent to 477,560 units:
- Ford Bronco sales increased 35.44 percent to 32,595 units
- Ford Bronco Sport sales increased 5.7 percent to 33,363 units
- Ford E-Series sales decreased 7.29 percent to 9,679 units
- Ford E-Transit sales increased 29.92 percent to 3,756 units
- Ford Edge sales decreased 94.09 percent to 2,078 units
- Ford Escape sales increased 2.08 percent to 37,357 units
- Ford Expedition sales decreased 37.47 percent to 13,482 units
- Ford Explorer sales decreased 19.07 percent to 47,314 units
- Ford F-150 Lightning sales decreased 7.18 percent to 7,187 units
- Ford F-Series sales increased 26.17 percent to 183,202 units
- Ford Heavy Trucks sales decreased 13.98 percent to 2,811 units
- Ford Maverick sales decreased 2.68 percent to 38,015 units
- Ford Mustang sales decreased 31.59 percent to 9,377 units
- Ford Mustang Mach-E sales increased 21.04 percent to 11,607 units
- Ford Ranger sales increased 677.53 percent to 14,913 units
- Ford Transit sales decreased 16.69 percent to 30,824 units
Lincoln sales decreased 4.7 percent to 23,731 units:
- Lincoln Aviator sales decreased 23.7 percent to 4,769 units
- Lincoln Corsair sales decreased 0.73 percent to 6,240 units
- Lincoln Nautilus sales decreased 6.14 percent to 8,664 units
- Lincoln Navigator sales increased 29.77 percent to 4,058 units
Sales Results - Q1 2025 - USA - Ford
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| BRONCO | +35.44% | 32,595 | 24,066 |
| BRONCO SPORT | +5.70% | 33,363 | 31,565 |
| E-SERIES | -7.29% | 9,679 | 10,440 |
| E-TRANSIT | +29.92% | 3,756 | 2,891 |
| EDGE | -94.09% | 2,078 | 35,157 |
| ESCAPE | +2.08% | 37,357 | 36,595 |
| EXPEDITION | -37.47% | 13,482 | 21,560 |
| EXPLORER | -19.07% | 47,314 | 58,465 |
| F-150 LIGHTNING | -7.18% | 7,187 | 7,743 |
| F-SERIES | +26.17% | 183,202 | 145,200 |
| HEAVY TRUCKS | -13.98% | 2,811 | 3,268 |
| MAVERICK | -2.68% | 38,015 | 39,061 |
| MUSTANG | -31.59% | 9,377 | 13,707 |
| MUSTANG MACH-E | +21.04% | 11,607 | 9,589 |
| RANGER | +677.53% | 14,913 | 1,918 |
| TRANSIT | -16.69% | 30,824 | 36,999 |
| FORD TOTAL | -1.16% | 477,560 | 483,189 |
Sales Results - Q1 2025 - USA - Lincoln
| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| AVIATOR | -23.70% | 4,769 | 6,250 |
| CORSAIR | -0.73% | 6,240 | 6,286 |
| NAUTILUS | -6.14% | 8,664 | 9,231 |
| NAVIGATOR | +29.77% | 4,058 | 3,127 |
| LINCOLN TOTAL | -4.67% | 23,731 | 24,894 |
Sales Results - Q1 2025 - USA - FMC Totals
| BRAND | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| FORD TOTAL | -1.16% | 477,560 | 483,189 |
| LINCOLN TOTAL | -4.67% | 23,731 | 24,894 |
| FMC USA TOTAL | -1.34% | 501,291 | 508,083 |
About The Numbers
- All percent change figures compared to Ford Motor Company sales for Q1 2024, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q1 2022 sales reports:
- Ford Motor Company sales Q1 2024 U.S.A
- Ford Motor Company sales January 2025 U.S.A.
- Ford Motor Company sales February 2025 U.S.A.
- Ford Motor Company sales March 2025 U.S.A.
- Ford sales Q1 2025 U.S.A. (Ford brand)
- Ford sales January 2025
- Ford sales February 2025
- Ford sales March 2025
- Lincoln sales Q1 2025 U.S.A.
- Lincoln sales January 2025
- Lincoln sales February 2025
- Lincoln sales March 2025
- Ford China sales Q1 2025
- Ford Motor Company Canada sales Q1 2025
- Ford Canada sales Q1 2025
- Lincoln Canada sales Q1 2025
- Ford Motor Company Argentina sales Q1 2025
- Ford Argentina sales January 2025 (Ford brand)
- Ford Argentina sales February 2025 (Ford brand)
- Ford Argentina sales March 2025 (Ford brand)
- Ford Motor Company Colombia sales Q1 2025
- Ford Colombia sales January 2025 (Ford brand)
- Ford Colombia sales February 2025 (Ford brand)
- Ford Colombia sales March 2025 (Ford brand)
- Ford Motor Company Brazil sales Q1 2025
- Ford Brazil sales January 2025 (Ford brand)
- Ford Brazil sales February 2025 (Ford brand)
- Ford Brazil sales March 2025 (Ford brand)
- Ford Motor Company Mexico sales Q1 2025
- Ford Motor Company Mexico sales January 2025
- Ford Motor Company Mexico sales February 2025
- Ford Motor Company Mexico sales March 2025
- Ford Motor Company sales Q1 2024 U.S.A
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