While the Ford Mustang is a cornerstone of car culture in the U.S., its appeal stretches far beyond North America. The iconic pony car topped global sales in 2023, earning the title of best-selling sports car, and it continued that success into 2024, further cementing its reputation as the world’s most popular pony on the road.
While Ford didn’t provide exact sales figures, the automaker touted the Mustang’s incredible popularity worldwide, stating that it only topped the charts as the globe’s best-selling sports car, but once again secured its status as the best-selling muscle car in North America, according to data sourced from S&P Global Mobility.
The Ford Mustang is offered to buyers in 85 markets worldwide, and The Blue Oval says that it’s moved over one million units of the pony car over the last decade. Its sales currently represent half of the non-luxury sports car segment in the U.S.
Specifically, as reported by Ford Authority, the Mustang accounted for 44,003 sales in the U.S. during the 2024 calendar year, vastly outperforming the competition – which, to be fair, consists of the Chevy Camaro and Dodge Challenger, both of which have been discontinued. Even so, that gives the Ford Mustang a stronghold on its segment, accounting for its vast popularity in the U.S. and beyond.
However, it’s not all good news for the Ford Mustang. Sales of the pony car hit their lowest annual total in nearly two decades last year, suffering quite a bit due to supplier issues throughout 2024. Even so, the Mustang remains a popular and profitable model in The Blue Oval’s stable, even as EVs encroach on gasoline burning models’ territory in global markets.
“We’re happy with where Mustang is and, frankly, where we’re going,” Ford Mustang brand manager Joe Bellino said in early 2025. “It’s a critical part of our business and will continue to be a part of our business.”
Declining at an even more rapid rate than February.
The exec is a believer in boosting American manufacturing.
Adding several more charges to the driver's docket.
A model sporting a host of darkened elements.
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But is it a “profitable vehicle” for Ford to produce?
That’s the real story….
"the Mustang remains a popular and profitable model in The Blue Oval’s stable"
Give reading a try next time.
It is profitable.
"The Blue Oval says that it’s moved over one million units of the pony car over the last decade. Specifically, as reported by Ford Authority, the Mustang accounted for 44,003 sales in the U.S. during the 2024 calendar year." The 1965 Ford Mustang sold 417,000 units in its first full year of production. If only 10% of 1965 Mustangs are still on the highway suffice it to say that there are more 1965 models motoring after 61 years of production than 2024 models.
The 1965 Mustang, and for several years, the Mustang was not a sports car at that time. It was more of a small economical car. I had a 1971 Mustang with 302 V8 and it was my only car for going to school and work. And that was in winter in Minnesota with snow and snow tires and driving over 70 miles to school each day, then back home for a job.
Now I have a 2021 Mustang Mach 1 with 5.0 V-8, 480 HP. Now that is a sports car.
And, I don't drive it in snow!
Not everyone had more than one car in the 1960's or 70's so with the great looks Ford sold many Mustangs. Today, it still has great looks and performance, along with more performance vehicles on the market that not everyone will buy a performance vehicle.
And, it was introduced before the Camaro and Chrysler sports cars and it is still on the market. That shows that many many people still love the Mustang.
Do these have the brake fluid leak issue too?