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Ford Authority

Ford Truck Sales Up 25 Percent For 243K Deliveries During Q1 2025

By Vince Brown

April 18, 2025 2:40 am

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A photo showing the exterior of the 2024 Ford F-150 from a front view.

Ford pickup sales, which includes the Ford Maverick, Ford Ranger, Ford F-Series, and all-electric F-150 Lighting, grew 25 percent to 243,317 units during the first quarter of 2025 in the United States.

Sales of the F-Series (see running Ford F-Series sales) increased 26 percent to 183,202 units year-over-year; these figures include the F-150 light duty and Super Duty heavy duty truck lines.

The Maverick compact pickup (see running Ford Maverick sales) saw sales slip three percent to 38,015 units, outselling the Ford Ranger (see running Ford Ranger sales) midsize pickup more than 2.5-to-1. For its part, the Ranger saw sales leap 678 percent to 14,913 deliveries as the all-new model navigated a generational changeover from the previous year.

Meanwhile, the F-150 Lighting (see running Ford F-150 Lightning sales) light duty full-size electric pickup saw sales drop seven percent to 7,187 units.

Sales Numbers - Ford Pickups - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24 Q1 25 SHARE Q1 24 SHARE
FORD F-SERIES +26.17% 183,202 145,200 75% 75%
FORD MAVERICK -2.68% 38,015 39,061 16% 20%
FORD RANGER +677.53% 14,913 1,918 6% 1%
FORD F-150 LIGHTNING -7.18% 7,187 7,743 3% 4%
TOTAL +25.47% 243,317 193,922

As always, the F-Series accounted for a vast majority of Ford truck sales, claiming 75 percent of all deliveries this quarter. The Maverick was responsible for 16 percent, the Ranger made up six percent, and the F-150 Lightning accounted for three percent.

Side profile of 2025 Ford Maverick Lobo. Ford truck sales grew 25 percent for 243K deliveries during Q1 2025.

The Ford Authority Take

U.S. Ford pickup sales grew a healthy 25 percent during Q1 2025 as the F-Series and Ranger were in the green while the Maverick and F-150 EV were in the red. The increase was essentially driven by the F-Series, which added nearly 40K units to the bottom line, while the Ranger added around 13K. The drops in Maverick and F-150 Lighting sales sapped less than 2K units overall.

There would likely not be a Ford today without it being America’s best-selling truck for the 48th year in a row. The model range remains vital for The Blue Oval’s financial health and existence, enabling the company to pursue niche and developing segments like EVs and sports cars.

It’s also worth noting that the compact Maverick outsold the Ranger more than two-fold, despite the latter posting a substantial increase in volume. It will be interesting to see if the Ranger begins to outsell the Maverick in the coming quraters.

About Ford F-150

The 2025 Ford F-150 follows the refreshed 2024 Ford F-150 and arrives with few changes. The 2025 model deletes the factory-installed SecuriCode keypad, though it’s still available as a dealer-installed option. The 2025 F-150 will also drops the factory Connected Navigation feature on XL and STX trims, which was previously standard across the 2024 F-150 lineup. Additionally, the XLT will only offer Connected Navigation on the Mid and High equipment groups, though it does include a one-year trial for the service.

Additionally, the 2025 F-150 has dropped the previously-available Heritage Edition, which debuted back in June of 2022 for the 2023 model year as a bit of a retro throwback, and has also ditched the three-year BlueCruise subscription option. Finally, the 2025 lineup deletes a pair of exterior color options, namely Avalanche and Darkened Bronze Metallic, but gains two new ones, those being Marsh Gray and Space White Metallic.

Looking ahead, we recently spotted 2026 Ford F-150 Lobo prototypes that indicate a street performance pickup is on the way.

About Ford Super Duty

The 2025 Ford Super Duty offers some changes to the trim level lineup along with some shuffling around in terms of standard powertrains. That includes the 2025 Super Duty Platinum trim level getting a bit of its own refresh for the new model year, which adds a new Platinum Plus Package, which replaces the Limited trim, providing special touches coupled with a special ownership experience.

Notably, for 2025, the Lariat gets ActiveX synthetic seating material. Consequently, customers who want a leather interior will need to opt for a higher trim level such as the King Ranch or Platinum. The 2025 model also ditches the Sport Package for the Black Appearance Package.

The latest FoMoCo model to get rid of the factory SecuriCode keypad, the 2025 Super Duty has also ditched a handful of configurations that include the SuperCab with a 148-inch wheelbase, SuperCab Lariat models, and SuperCab F-350 and F-450 dual rear wheel pickups. In terms of powertrains, the gas 6.8L V8 is now standard equipment on the XL, XLT, and Lariat trims, while the gas 7.3L V8 is standard on the King Ranch and Platinum. The 2025 model adds trailer tire pressure monitoring packages as dealer-installed options.

A Ford Super Duty redesign is on track to debut in 2028 following a mid-cycle refresh scheduled for 2026, with EREV variants (extended-range EVs) set to arrive at some point. The Super Duty was refreshed for 2023.

A photo showing the exterior of the Ford Ranger XLS from a front three quarters angle.

About Ford Ranger

The all-new 2024 Ford Ranger debuts with all-new tech and a 2.7L V6 EcoBoost. The carryover turbocharged Ford 2.3L I-4 EcoBoost gasoline engine produces 270 horsepower and 310 pound-feet of torque, while the new, optional twin-turbocharged Ford 2.7L V6 EcoBoost generates 315 horsepower and 400 pound-feet of torque. Both are mated exclusively to the Ford 10-speed automatic transmission, giving the new Ranger a payload capacity of up to 1,805 pounds and a max towing limit of 7,500 pounds.

The 2024 Ranger also debuts the high-performance Ranger Raptor, powered by the twin-turbocharged Ford 3.0L V6 EcoBoost, which will be sold in the U.S. for the very first time after existing in international markets for years now. The engine is rated at 405 horsepower and 430 pound-feet of torque on premium fuel, sending power to the wheels via Ford’s 10-speed automatic transmission, an electronically-controlled on-demand two-speed transfer case, and front- and rear-locking differentials.

That means the 2024 Ford Ranger line-up is offered in XL, XLT, Lariat, and Raptor trim levels.

In addition to new styling inside and out along with a handful of other major changes, the 2024 Ranger nearly matches the EPA fuel economy ratings of its predecessor, as Ford Authority recently reported.

2025 Ford Maverick XLT front three quarters view

About Ford Maverick

The refreshed 2025 Ford Maverick arrives with Ford Sync 4, hybrid all-wheel-drive, and an updated design, along with the first-ever 2025 Maverick Lobo as an all-new performance pickup. Meanwhile, the Tremor package gets upgraded to the pickup’s top trim level and the XL trim continues as the base model.

The 2025 Maverick Lariat trim and EcoBoost both ditch front-wheel drive, with the turbocharged engine now only available with all-wheel drive. Ford Authority has learned that the 2025 Maverick Hybrid AWD can be flat towed after all. Here’s everything you need to know about 2025 Maverick transmissions, including the new Lobo’s 7-speed gearbox sourced from the now-discontinued Ford Edge ST.

Check out all the 2025 Maverick paint colors – after dropping four of them – the interior colorways, and available wheels, plus every grille and package offered.

About Ford F-150 Lightning

For 2024, the Ford F-150 Lightning drops two configurations while adding a new Flash trim level to slot above the XLT trim, bundling tech upgrades and the extended range battery at a more reasonable price. On the other end of the spectrum, The Blue Oval debuted the Platinum Black trim, with the F-150 Lightning being the first production Ford truck to feature a matte wrap. Additionally, the 2024 F-150 Lightning gains ActiveX seating for the Lariat trim, and the entire 2024 lineup gets a heat pump as standard, while dropping Active Park Assist 2.0.

Production of the 2025 Ford F-150 Lightning is proceeding as planned, while the next-gen Ford F-150 EV production target has been pared back.

2024 Ford F-150 Lightning Flash - Interior 001

About The Numbers

By Vince Brown

Vince has owned couple of Fords in his lifetime, and they were both manuals.

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