The previous-generation Ford Ranger was quite popular in the many global markets in which it’s sold, including Thailand – where the mid-size model is built at the wholly-owned Ford Thailand Manufacturing plant and the joint-venture AutoAlliance Thailand. The last-gen Ford Ranger also performed well in J.D. Power’s 2021 Thailand Initial Quality Study (IQS), ranking third among its peers in the extended cab pickup segment. Now that the 2025 version of the Thailand IQS has been released, it reveals that the newest-generation Ford Ranger also managed to rank near the top among all pickups in one category this time around, too.
In the newest version of the Thailand IQS, the Ford Ranger ranked second in the double cab pickup segment, falling behind only the Mitsubishi Triton Plus D-Cab and ranking ahead of the third-place Isuzu D-Max Hi-Lander D-Cab. The Ranger also joins its SUV counterpart, the Ford Everest, which ranked third in terms of initial quality among large SUVs – behind only the Toyota Fortuner and the Izuzu MU-X.
This year’s study is based on responses from 4,721 new car owners who purchased their vehicle from June 2024 through January 2025. It measures problems in ten specific areas – climate control; driving assistance; driving experience; exterior; engine, motor and transmission; features, controls and displays; infotainment; interior; and seats. The 2025 Thailand IQS found that more owners experienced quality issues with their vehicles versus prior years, with similar rates across all powertrains – ICE, hybrid, and all-electric. Many of those issues revolved around infotainment systems and climate control, along with exterior, interior, and seats ranking as the most prevalent of the bunch.
“Modern vehicle owners stay closely connected to their mobile devices and consider them essential to their daily lives,” said Chaiyawat Kesaporn, senior project manager and lead analyst at Differential in Thailand. “As a result, they increasingly expect seamless connectivity when entering and exiting their vehicles. However, the infotainment category still faces significant challenges as owners often have problems with Bluetooth connectivity, limited power outlets, slow charging speeds and unresponsive touchscreens.”
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