Ford Ranger Sales Up, But Still Behind Toyota Tacoma, Chevy Colorado During Q1 2025

Ford Ranger sales increased in the United States, Mexico, Brazil, Argentina, Chile, and Colombia during the first quarter of 2025.

Ford Ranger Sales - Q1 2025 - United States

In the United States, Ford Ranger deliveries totaled 14,913 units in Q1 2025, an increase of about 678 percent compared to 1,918 units sold in Q1 2024.

Ford Ranger Sales - Q1 2025 - Canada

In Canada, Ford Ranger deliveries totaled 1,285 units in Q1 2025, an increase of about 74 percent compared to 739 units sold in Q1 2024.

Ford Ranger Sales - Q1 2025 - Mexico

In Mexico, Ford Ranger deliveries totaled 1,985 units in Q1 2025, an increase of about 20 percent compared to 1,656 units sold in Q1 2024.

Ford Ranger Sales - Q1 2025 - Brazil

In Brazil, Ford Ranger deliveries totaled 7,365 units in Q1 2025, an increase of about 46 percent compared to 5,056 units sold in Q1 2024.

Ford Ranger Sales - Q1 2025 - Argentina

In Argentina, Ford Ranger deliveries totaled 7,216 units in Q1 2025, an increase of about 52 percent compared to 4,735 units sold in Q1 2024.

Ford Ranger Sales - Q1 2025 - Chile

In Chile, Ford Ranger deliveries totaled 1,233 units in Q1 2025, an increase of about 27 percent compared to 970 units sold in Q1 2024.

Ford Ranger Sales - Q1 2025 - Colombia

In Colombia, Ford Ranger deliveries totaled 728 units in Q1 2025, an increase of about 65 percent compared to 440 units sold in Q1 2024.

Competitive Sales Comparison (USA)

Ford Ranger sales jumped substantially during Q1 2025 compared to the exaggeratedly depressed numbers in the year-ago quarter caused by the a generational changeover. Despite the highest percentage jump in the segment, the all-new, next-generation Ranger still placed in its segment when ranked by sales volume.

The Toyota Tacoma was far ahead of the pack, having led the space for more than a decade, as sales improved 176 percent to 59,825 units as it also recovers from a generational update. GM’s Chevy Colorado (see running Chevy Colorado sales) placed second with a 73 percent jump to 25,856 units, while the Ford Ranger (see running Ford Ranger sales) took third. The Nissan Frontier placed fourth with a 27 percent drop to 14,481 units, and the Gladiator fell seven percent to 12,057 units. The GMC Canyon (see running GMC Canyon sales), the Colorado’s corporate cousin, finished last inspire of a 66 percent upswing to 9,096 deliveries.

Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2025 - USA

The Ranger earned an 11 percent share, up eight percentage points year-over-year. The Tacoma led with a 44 percent share, down 16 percentage points year-over-year, to account for over two-fifths of all sales in this segment, while the Colorado maintained a 19 percent segment share. The Frontier posted an 11 percent share, down 15 percentage points, while the Gladiator held a nine percent share, down eight percentage points, and the Canyon maintained a seven percent share.

The midsize mainstream pickup segment grew 78 percent to 136,228 units in Q1 2025, meaning Ford Ranger sales significantly outperformed the segment average.

Sales Numbers - GM Midsize Mainstream Pickup Trucks - Q5 2024 - USA

Sales of GM’s two midsize pickups, the Chevy Colorado and GMC Canyon, combined for 34,952 deliveries and a cumulative 26 percent segment share, ahead Ford by 20K deliveries.

Below, we provide Honda Ridgeline sales for reference, as the model straddles the midsize and full-size pickup truck segments, placing fifth individually and overall here ahead of the Canyon.

Sales Numbers - Honda Ridgeline - Q1 2025 - USA

The Ford Authority Take

Ford Ranger sales continued a healthy path during the first quarter of 2025 as the all-new midsizer has (finally!) navigated a generational changeover, but it still couldn’t touch crosstown rival Chevy Colorado. Both American trucks remain far out of reach of the best-selling Toyota Tacoma, which has also recovered from a generational update.

Meanwhile, the all-new Nissan Frontier is nipping at the heels of The Blue Oval’s midsizer in spite of a 27 percent drop in sales volume, and the Gladiator isn’t far behind.

About Ford Ranger

The 2025 Ford Ranger arrives without major changes or updates over the all-new 2024 Ford Ranger.

As before, the carryover turbocharged Ford 2.3L I-4 EcoBoost gasoline engine from the previous generation produces 270 horsepower and 310 pound-feet of torque, while the new, optional twin-turbocharged Ford 2.7L V6 EcoBoost generates 315 horsepower and 400 pound-feet of torque. Both are mated exclusively to the Ford 10-speed automatic transmission, giving the new Ranger a payload capacity of up to 1,805 pounds and a max towing limit of 7,500 pounds.

The high-performance Ranger Raptor is powered by the twin-turbocharged Ford 3.0L V6 EcoBoost, rated at 405 horsepower and 430 pound-feet of torque on premium fuel, sending power to the wheels via Ford’s 10-speed automatic transmission, an electronically-controlled on-demand two-speed transfer case, and front- and rear-locking differentials.

Check out our explanation of Ranger engines and availability.

Also, here is every 2025 Ranger paint color, after ditching three colors, though the Raptor adds Marsh Gray and Desert Sand due to customer requests. Here are available wheels, a guide to every grille, and everything you need to know about offered packages, including a revised Chrome Accent Package and minor changes made to the FX4 Off-Road Package.

Notably, the 2025 model gets a dealer installed keyless entry keypad, replacing the factory-installed SecuriCode option like The Blue Oval continues to do across its the board.

About The Numbers

• All percent change figures compared to Ford Ranger sales for Q1 2024, unless noted otherwise
• In the United States, there were 75 selling days for Q1 2025 and 77 selling days for Q1 2024
• Ford Motor Company Q1 2025 sales reports:
  • Ford Motor Company sales Q1 2025 U.S.A
    • Ford Motor Company sales January 2025 U.S.A.
    • Ford Motor Company sales February 2025 U.S.A.
    • Ford Motor Company sales March 2025 U.S.A.
    • Ford sales Q1 2025 U.S.A. (Ford brand)
    • Lincoln sales Q1 2025 U.S.A.
  • Ford China sales Q1 2025
  • Ford Motor Company Canada sales Q1 2025
    • Ford Canada sales Q1 2025
    • Lincoln Canada sales Q1 2025
  • Ford Motor Company Argentina sales Q1 2025
    • Ford Argentina sales January 2025 (Ford brand)
    • Ford Argentina sales February 2025 (Ford brand)
    • Ford Argentina sales March 2025 (Ford brand)
  • Ford Motor Company Colombia sales Q1 2025
    • Ford Colombia sales January 2025 (Ford brand)
    • Ford Colombia sales February 2025 (Ford brand)
    • Ford Colombia sales March 2025 (Ford brand)
  • Ford Motor Company Brazil sales Q1 2025
    • Ford Brazil sales January 2025 (Ford brand)
    • Ford Brazil sales February 2025 (Ford brand)
    • Ford Brazil sales March 2025 (Ford brand)
  • Ford Motor Company Mexico sales Q1 2025
    • Ford Motor Company Mexico sales January 2025
    • Ford Motor Company Mexico sales February 2025
    • Ford Motor Company Mexico sales March 2025