Imported vehicles and components are facing a hefty 25 percent hit at the border compliments of the Trump Administration, putting automakers in a less-than-ideal spot. Ford, for one, has resigned itself to not only paying said tariffs, but increasing the pricing of its vehicles, too – although not until June. One of The Blue Oval’s rivals, Nissan, is also following suit, signaling that it, too, is getting ready to jack up the price of its lineup in just over a month.
Per a report from Automotive News, Nissan said that it’s not raising its prices on imported vehicles until June 2nd, 2025. The automaker indicated that it has a nearly three-month supply of tariff-free vehicles, and that it is “war-gaming” in preparation of that supply running out.
“While we know these new vehicle tariffs will have an impact on affordability for car buyers over a long period of time, we will try to minimize that impact on Nissan buyers,” Nissan U.S. sales boss Vinay Shahani said.
Nissan is also considering increasing the capacity of its U.S.-based plants, which are located in Smyrna, Tennessee, and Canton, Mississipi. Vehicles produced stateside, of course, would avoid the 25 percent tariffs at the border. During the 2024 calendar year, those two plants were only operating at about half capacity, leaving plenty of room for an increase over the coming months.
For now, Ford has actually decided to offer notable incentives to its buyers, initiating the “employee pricing for all” plan, applicable toward certain Ford and Lincoln models. That incentive plan has already shown results, attracting customers to showrooms and nearly doubling traffic, keeping new vehicle sales afloat in a time of serious uncertainty.
It’s not clear if Nissan will do something similar, but competitor Stellantis followed The Blue Oval’s lead, offering its own discount program to attract buyers to its lineup.
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