As Ford Authority reported earlier today, The Blue Oval just announced that it’s bringing back Ford employee pricing for all of its U.S. customers, which means that anyone in the country can score the same special pricing on select new models as those that are employed by the automaker. This is obviously surprisingly news given the fact that today also marks the start of new tariffs on imported vehicles, though Ford is keen to use this as an opportunity to move some inventory – and prove that it remains committed to America, in general. Thus, it’s worth taking a closer look at how this Ford employee pricing should work.
The new Ford employee pricing plan is essentially the same as the existing A-Plan pricing for regular, non-affiliated customers – basically, those customers pay the invoice price on a vehicle, minus holdback and advertising fees, plus an additional $275 for a program fee. It’s a bit different from Ford’s Z plan, which is aimed at retired Blue Oval workers, but both A and Z plan participants can access four PINs throughout a single calendar year for the purchase or lease of a new Ford vehicle.
As is always the case, customers should check with their local Ford dealer regarding these special pricing plans, as they could vary from location to location. The Blue Oval didn’t provide too many specifics about the latest Ford employee pricing incentive, but it did note that there are several models that are excluded from that offer, as is usually the case.
Starting today, consumers in the U.S. are eligible to receive this employee pricing on a broad array of 2024 and 2025 model year vehicles, though there are some that don’t apply. Models that don’t qualify for Ford employee pricing include the Ford Ranger Raptor, Ford Bronco Raptor, and Ford F-150 Raptor, as well as “specialty” Ford Mustang and Ford Bronco models, the redesigned 2025 Ford Expedition and 2025 Lincoln Navigator, and the Ford Super Duty lineup.
Comments
Probably goodbye to decent rebates and incentives but hope not. As an A plan lessee I rely heavily on those come end of lease a keeps me driving a new Ford. Will need to look for alternatives if that is infact what happens.
Great job, Ford. You’ve made yourselves one of the laughing stocks of the nation with this announcement at this point in time. I’m seeing it discussed everywhere. And it’s not pretty – the word “arrogance” is common.
… I feel sorry for your shrink, other than your fees make him rich.
Perhaps you should become a mainstay of Plymouth …
Saw a 2024 STX F-150 on cars.com yesterday for $43,171. Same truck this morning was $48,671. WTH?
A plan has been watered down over the years to the point you can find better deals if you shop around. The real reason for tying A plan deals to the tariffs is the insane inventory levels currently rotting on dealer lots
The A plan pricing is a joke. I negotiated the best price within 150 miles for my 2025 Lincoln Nautilus. I then told the dealer that I wanted the A plan price which I had qualified, it was several hundred dollars higher than my “best” price.
Do I understand correctly that the tariff costs are waived under the employee pricing program?
Rather they bring some 0% financing not fake pricing incentives. Guess I’m holding out still.