Joaquin Nuno-Whelan Replaces Dianne Craig As President Of Lincoln

Back in November 2022, Ford announced that Lincoln CEO Joy Falotico would be retiring, with Dianne Craig set to take her place. Since then, Lincoln’s strategy has changed considerably, shifting away from EVs and toward a pair of new models that haven’t yet been revealed. Now, a little over two years after taking over the reins of Ford’s luxury brand, Dianne Craig has also opted to retire following a 38-year career at Ford Motor Company.

Craig will retire at the end of April, and will be succeeded by Joaquin Nuno-Whelan. Craig has held a variety of roles within Ford’s ranks, including president of International Markets group, president of Ford of Canada, and chief executive officer at FordDirect. At Lincoln, she has overseen the successful launch of the redesigned 2024 Lincoln Nautilus, the all-new 2025 Lincoln Navigator, and helped the brand achieve it best U.S. sales results in 17 years. As for Nuno-Whelan, he takes over the top role at Lincoln with 25 years of global experience in vehicle and technology development after joining Ford in 2024 as the Vehicle Program Director for full-size utilities.

“I am deeply grateful for the incredible journey and wealth of experiences gained during my career with Ford,” said Craig. “Starting at Lincoln and concluding my career leading the revitalization of the global Lincoln business has truly been an honor. Over the years, it has been a privilege to work around the world with talented teams of amazing people and having the opportunity of a lifetime to forge wonderful partnerships and friendships with our Ford and Lincoln dealers.”

“Dianne’s leadership of Lincoln has been exceptional, with solid profits and sales,” said Ford President and CEO Jim Farley. “Throughout her distinguished career, Dianne’s outstanding results can be linked to positive leadership, working relationships, and especially her love and respect for our dealer partners.”

“With Joaquin’s deep product knowledge and his experience in luxury vehicle development, he will play a critical role in guiding the evolution of the Lincoln brand and its next generation global product portfolio and connected experiences,” said Ford CMO Lisa Materazzo. “Lincoln is at an exciting moment in its revitalization, and he will bring a fresh and unique perspective to our luxury brand.”