Lincoln Navigator sales increased in the United States but decreased in Canada during the first quarter 2025, while recording 51 deliveries in Mexico.
Lincoln Navigator Sales - Q1 2025 - United States
In the United States, Lincoln Navigator deliveries totaled 4,058 units in Q1 2025, an increase of about 30 percent compared to 3,127 units sold in Q1 2024.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| NAVIGATOR | +29.77% | 4,058 | 3,127 |
Lincoln Navigator Sales - Q1 2025 - Canada
In Canada, Lincoln Navigator deliveries totaled 217 units in Q1 2025, a decrease of about 7 percent compared to 234 units sold in Q1 2024.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| NAVIGATOR | -7.27% | 217 | 234 |
Lincoln Navigator Sales - Q1 2025 - Mexico
In Mexico, Lincoln Navigator deliveries totaled 51 units in Q1 2025, a decrease of about 30 percent compared to 73 units sold in Q1 2024.| MODEL | Q1 2025 / Q1 2024 | Q1 2025 | Q1 2024 |
|---|---|---|---|
| NAVIGATOR | -30.14% | 51 | 73 |
Competitive Sales Comparison (USA)
The Lincoln Navigator family (see running Lincoln Navigator sales), comprised of the regular-length Navigator and extended-length Navigator L, took third place among the best-selling full-size luxury SUVs during Q1 2025 when ranked by sales volume, even though sales were up 30 percent to 4,058 deliveries.
The Cadillac Escalade (see running Cadillac Escalade sales) again remained by far the best-seller in the space as sales rose 39 percent year-over-year to 12,683 units. The Infiniti QX80 slid into second place with a 64 percent jump to 4,064 units, edging out the Navigator by just six deliveries. The Jeep Grand Wagoneer family, which is comprised of the regular-length Grand Wagoneer and extended-length Grand Wagoneer L, was the only model in the red this quarter as sales fell 50 percent to 1,849 units for a fourth-place showing. Finally, sales of the Lexus LX were flat for 1,704 deliveries.
Sales Numbers - Full-Size Luxury SUVs - Q1 2025 - USA
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 | Q1 25 SHARE | Q1 24 SHARE |
|---|---|---|---|---|---|
| CADILLAC ESCALADE | +38.84% | 12,683 | 9,135 | 52% | 46% |
| INFINITI QX80 | +64.34% | 4,064 | 2,473 | 17% | 12% |
| LINCOLN NAVIGATOR | +29.77% | 4,058 | 3,127 | 17% | 16% |
| JEEP GRAND WAGONEER | -47.92% | 1,849 | 3,550 | 8% | 18% |
| LEXUS LX | +0.41% | 1,704 | 1,697 | 7% | 8% |
| TOTAL | +21.90% | 24,358 | 19,982 |
From a segment share standpoint, the Navigator saw a 17 percent share, up one percentage point year-over-year. The Escalade led with a combined 52 percent share, up six percentage points, accounting for more than half of all segment sales. The QX80 posted a 17 percent share, up five percentage points, while the Grand Wagoneer held an eight percent share, down 10 percentage points, and the LX had a seven percent share, down one percentage point.
The full-size luxury SUV segment expanded 22 percent to 24,358 units in Q1 2025, meaning that Navigator family sales outperformed the segment average.
For reference, we’ve included sales figures for full-size luxury unibody crossovers below, namely the BMW X7 and Mercedes-Benz GLS-Class, which are typically cross-shopped against the mechanically different body-on-frame SUVs in this segment. The X7 and GLS are smaller than the regular Navigator, and of course even smaller than the Navigator L, with the two crossovers being closer in size to the Lincoln Aviator. The Audi Q9 will arrive at some point as a new rival. Nevertheless, sales of the unibody crossovers outpaced Lincoln’s body-on-frame SUV yet again during Q1 2025.
Sales Numbers - Full-Size Luxury CUVs - Q1 2025 - USA
| MODEL | Q1 25 / Q1 24 | Q1 25 | Q1 24 |
|---|---|---|---|
| X7 | +3.90% | 7,228 | 6,957 |
| GLS-CLASS | -23.40% | 5,713 | 7,458 |
| TOTAL | -10.23% | 12,941 | 14,415 |
The Ford Authority Take
The Lincoln Navigator was outsold during Q1 by the Infiniti QX80, if only by a few (six) deliveries. And it still can’t touch its chief rival in the full-size luxury SUV segment, the Cadillac Escalade, which outsold it more than three-to-one in Q1 2025, as unibody crossovers also outsold Lincoln’s flagship.
Luckily the all-new 2025 Lincoln Navigator has arrived at dealers, ready to take on the newly refreshed 2025 Escalade. The new Navi should be a very favorable contender in the space, giving the model its first legitimate chance at dethroning the Caddy. Alas, Lincoln will not challenge the high-performance, supercharged Escalade-V.
- See how 2025 Lincoln Navigator pricing vs 2025 Cadillac Escalade compares, with the base price of the Nav now starting at a cool $102K
All-new 2025 Lincoln Navigator Black Label with Black Label Special Edition Package
About Lincoln Navigator
There were few changes for the 2024 Lincoln Navigator, though it does drop standard rear-wheel drive in favor of all-wheel drive. Here is a guide to every 2024 Navigator wheel and package.
The next generation 2025 Lincoln Navigator debuts with a new versatile split gate, all-new interior, and revised styling, just three years after the last update in 2022. The fresh look up front shows a revamped grille design and an integrated light bar, while the dash sports a massive 48-inch panoramic display spanning the entire width, coupled with an 11.1-inch center touchscreen. Second-row passengers get available Power Tailored captain’s chairs that are power-adjustable, heated, ventilated, and feature a massaging function.
The new ride comes with standard 22-inch wheels at each corner, while 24-inch wheels are available for the first time ever. Here’s a guide to all the 2025 Navigator wheels, the available paint colors, and every package – including the luxurious Black Label Special Edition. Here’s everything you need to know about the different grilles.
The 2025 Lincoln Navigator carries on with the twin turbocharged 3.5L V6 EcoBoost engine, which produces 440 horsepower and 510 pound-feet of torque. It’s mated to the 10-speed automatic transmission and standard four-wheel drive, coupled with an adaptive suspension with continuously controlled damping. It is also slated to receive a hybrid of some sort down the road.
All-new 2025 Lincoln Navigator Black Label
About The Numbers
- All percent change figures compared to Lincoln Navigator sales in Q1 2024, unless noted otherwise
- In the United States, there were 75 selling days for Q1 2025 and 77 selling days for Q1 2024
- Lincoln Navigator sales include regular-wheelbase Navigator and extended-length Navigator L
- See running Lincoln Navigator sales numbers
- Ford Motor Company Q1 2025 sales reports:
- Ford Motor Company sales Q1 2025 U.S.A
- Ford Motor Company sales January 2025 U.S.A.
- Ford Motor Company sales February 2025 U.S.A.
- Ford Motor Company sales March 2025 U.S.A.
- Ford sales Q1 2025 U.S.A. (Ford brand)
- Lincoln sales Q1 2025 U.S.A.
- Ford China sales Q1 2025
- Ford Motor Company Canada sales Q1 2025
- Ford Canada sales Q1 2025
- Lincoln Canada sales Q1 2025
- Ford Motor Company Argentina sales Q1 2025
- Ford Argentina sales January 2025 (Ford brand)
- Ford Argentina sales February 2025 (Ford brand)
- Ford Argentina sales March 2025 (Ford brand)
- Ford Motor Company Colombia sales Q1 2025
- Ford Colombia sales January 2025 (Ford brand)
- Ford Colombia sales February 2025 (Ford brand)
- Ford Colombia sales March 2025 (Ford brand)
- Ford Motor Company Brazil sales Q1 2025
- Ford Brazil sales January 2025 (Ford brand)
- Ford Brazil sales February 2025 (Ford brand)
- Ford Brazil sales March 2025 (Ford brand)
- Ford Motor Company Mexico sales Q1 2025
- Ford Motor Company Mexico sales January 2025
- Ford Motor Company Mexico sales February 2025
- Ford Motor Company Mexico sales March 2025
- Ford Motor Company sales Q1 2025 U.S.A
Comments
Are you selling these vehicles to the Mexican Cartels , who are selling Fentyl to our Children in Exchange ? Really !
No they are selling them to Trump and his gang.
When you are getting beat by Infiniti, it’s a sad state of affairs.
This isn’t a surprise to be honest. Lincoln’s new design language is not good at all, topped with outrageous pricing.