Lincoln has been working to differentiate itself from the competition in various ways over the past few years, along with revamping its lineup in a big way. Thus far, those moves have paid off, with the all-new Lincoln Nautilus enjoying strong sales as the redesigned 2025 Lincoln Navigator is just hitting dealer lots, too. One specific method Ford’s luxury arm is leaning on pertains to wellness technology, with a feature called Rejuvenate focused on helping occupants relax in various ways by using sound, touch, sight, and sense. However, it seems as if Lincoln has plans to expand its wellness tech moving forward, too.
According to Automotive News, Lincoln is considering adding a number of other new features to supplement Rejuvenate, though those plans haven’t been finalized yet. Thus, it’s unclear what these features might consist of, nor when we might expect to see them surface in an actual production vehicle. Lincoln president Dianne Craig did confirm that one potential option is something that she refers to as “Reinvigorate,” however, and she offered up a few hints as to what it might do.
“What if you’re taking a long-distance trip and you need to be reinvigorated?” Craig said. “We’re working on this mode that will show up in a very different way – be very personalized to the driver – that will make sure you feel more energized and don’t get sleepy.”
As Ford Authority recently reported, Lincoln plans to continue to differentiate itself from stiff competition in the luxury vehicle market by focusing on the idea of improving wellness, which is quite comprehensive. It includes everything from specifically crafted interior and exterior design to technology such as Rejuvenate, though the brand doesn’t plan on charging consumers or forcing them to sign up for any sort of subscription to utilize those types of features, either.
Comments
A V-8 RWD Continental provides more wellness than whatever you are working on.
Agree those Continentals were something else. And I loved that song “crazy about a mercury.” I owned 2 red Merc’s. The second one I added a carriage top roof. Those were like sitting on a couch in your living room. Now, after the kinks were worked out, I am so proud to drive my new Nautilus. However, with all the kerfuffle, I won’t be buying another China made or Canada made SUV.
Lincoln differentiate itself from its competence because it’s NO competence. Lincoln today id nothing but a vulgar joke compared to what it once was. With an incomplete lineup composed of only boring cookie cutter SUV’s and crossovers and no sedan or sports coupe, Lincoln is way behind of the brands it intends to compete against. Bring back the Continental, the Zephyr, the Town Car and maybe then, Lincoln could call itself a serious luxury car brand. Today, it’s not even far from that.
Wow they’re just going full tech and screens I guess