For quite some time now, new Lincoln inventory levels have remained far above the industry average, and in some cases, more than double the mean, in fact. This is obviously problematic for a number of reasons, ranging from the need to utilize incentives to move older inventory to strapping dealers with various associated costs. In January, new Lincoln inventory was once again more than double the national average in the U.S., and that also remained the case in February. However, things did improve quite a bit through the course of March.
According to new data from Cox Automotive, new Lincoln inventory levels came in at a 127 days’ supply in March 2025, which is still the second-highest in the entire industry, behind only Jaguar. However, that figure is also less than double the national average of 70 days’, which is notable, all as the brand experienced a five percent increase in average transaction pricing last month. Meanwhile, Ford saw its days’ supply of inventory increase from 91 to 99 month-over-month, while both brands continue to post far higher inventory levels than many Japanese counterparts – Lexus posted a mere 30 days’ supply last month, Toyota stood at 32 days, and Honda had a 46 days’ supply at the conclusion of March, in fact.
As for the overall market, the total supply of new vehicles on dealer lots across the U.S. finished March at 2.69 million units, which is 10.2 percent fewer than the 2.99 million units present at the beginning of the month, and down 2.4 percent from a year ago.
Meanwhile, sales grew by 17.2 percent in March compared to February, and were up 11.9 percent versus last year. Much of this surge in sales and resulting decline in inventory can be attributed to consumers purchasing vehicles in response to fears that tariffs will increase prices in the near future, and that figures to continue to be the case in the coming months, unless something changes.
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