The Ford Bronco Off-Roadeo debuted alongside the launch of the all-new 2021 Ford Bronco and Ford Bronco Sport, giving owners the chance to test out those models in specially curated areas designed to show off their capabilities – and technologies. Since then, the Ford Bronco Off-Roadeo has continued to expand to additional locations, and also offers a variety of unique experiences, too. However, those that own 2023 model year Ford Bronco and Bronco Sport models will want to take advantage of their ability to attend that experience for free rather soon.
According to Bronco Nation, owners of 2023 Ford Bronco, Bronco Raptor, and Bronco Sport models must redeem their complimentary Off-Roadeo credit by June 30th, 2025, which will be the last day they can do so for free. Those that purchased a used model can also claim this complimentary credit if the original owner didn’t take advantage of it, too. Regardless, it’s important that those who haven’t signed up for one of those experiences yet do so as quickly as possible, as dates are filling up quickly. Those that wish to do so can sign up for a Bronco Off-Roadeo experience by heading over here.
In terms of what locations owners can attend, that does vary by model. Ford Bronco owners can attend the Off-Roadeo in Moab, Utah, as well as Nevada, New Hampshire, Tennessee, and Texas, while Bronco Sport owners are limited to Moab and Tennessee, and Bronco Raptor owners can only choose Nevada. Each site features its own unique trails and experiences that specifically cater to those vehicles.
The originally concept for the Bronco Off-Roadeo came from a pair of Blue Oval interns – Stephanie Simon and Travis Bouchard – who were tasked with finding new ways to help the automaker promote the Bronco brand back in 2018, and since then, both have moved on to other product lines within Ford. The automaker released summer dates for the 2025 version of the Off-Roadeo back in February, which can be found here.
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