This past December – some time before the all-electric Ford Puma Gen-E debuted – the automaker posted a strange teaser that was essentially just a photo of a black house cat – not exactly the larger, more ferocious feline for which that model is named. Regardless, the correlation was certainly there, and it seems like it resonated with folks at the automaker and its ad agency partner, Wieden+Kennedy London. In fact, that same black cat is making a comeback as part of a brand new Ford Puma Gen-E ad campaign in the UK.
This new ad spot – dubbed “That Cat’s Gone Electric” – is one of a few that are launching as part of this new campaign, which also includes digital cutdowns and social media activations across Europe, according to DesignRush. With a tune dubbed “Everybody Wants to Be a Cat” playing in the background, the concept here is that the Ford Puma Gen-E isn’t just the average, cookie-cutter all-electric vehicle, but rather, something sleek and cool.
“To celebrate our well-loved Ford Puma going electric, we wanted to encapsulate the agility, energy, and dynamism of the Ford Puma Gen-E in a bold and playful way,” said Lyn West, brand content manager at Ford of Europe. “Luckily, Ford loves cats as much as we do, and we embarked on a fun shoot with the team at Pantera who brought the concept to life brilliantly,” added Wieden+Kennedy London Creative Director Alex Sattlecker.
As Ford Authority previously reported, Wieden+Kennedy’s Ford-focused ad campaigns haven’t always been well-received, however. In fact, after fans of the old, sporty Ford Capri coupe expressed their displeasure over the fact that the beloved nameplate was resurrected on an all-electric crossover, Michael Hines, Group Strategy Director of Wieden+Kennedy UK, even went so far as to say that “the usual cadre of grumpy petrolheads were already up in arms online about what they saw as automotive grave-robbing.”
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