Cobra Logo Trademark Filing Hints At New Ford Mustang Variant

Ford Motor Company has filed to trademark a Cobra logo with the UK Intellectual Property Office and the European Union Intellectual Property Office (EUIPO), Ford Authority has learned.

The Ford Authority Take

As Ford Authority reported one week ago, The Blue Oval filed to trademark “Cobra” in both the UK and the European Union, and it did so under a broad array of goods and services categories – including not only things like motor vehicles, but also, replica and continuation models, EVs, bodies and parts, games, toys, and advertising. As pony car fans are already well aware, Cobra is known for its ties to a variety of Shelby models, as well as special high-performance variants of the Ford Mustang.

It’s been a while since we last saw a Ford Mustang Cobra model sold new, so it’s certainly possible that The Blue Oval is mulling the idea of bringing it back, as these trademark filings indicate – or perhaps it’s intending to use that same moniker on something else entirely. What we do know is that Ford is mulling one or several new Mustang variants for the near future, in addition to the all-new Dark Horse that debuted alongside the S650 in the 2024 model year.

Back in January, the automaker filed to trademark “Boss” with the United States Patent and Trademark Office (USPTO), signaling a potential return for another famous model from Mustang history. Shortly thereafter, The Blue Oval also filed to trademark “Dark Horse Boss” with the European Union Intellectual Property Office. It’s also possible that the Shelby GT500 could be making a comeback, as Ford Authority recently spotted a pair of prototypes wearing S550-generation GT500 wheels and other unique features – including a roll cage inside the cabin, though that future variant could be called something different entirely.