Though EV sales, in general, haven’t grown quite as quickly as hoped across Europe, they do continue to grow and gain in terms of market share, regardless. Ford has gained a lot of ground in that regard, ranking among the top 25 best-selling EV brands in Europe in February, as well as the entirety of Q1 2025. In terms of individual models, the Ford Explorer EV has been working its way up the European EV charts as well, ranking 15th in April after recording 3,526 sales. That same month, Ford also ranked among the top-selling EV brands, in general.
According to new data from JATO Dynamics, Ford ranked as the 13th best-selling EV brand in Europe in April 2025 with 6,539 sales last month, which represents a whopping 240 percent year-over-year increase. Volkswagen continued to lead the way with 23,514 EV sales last month – a 61 percent increase – followed by BMW (14,867) and Skoda (13,598). Interestingly, Tesla found itself all the way down in 11th place in April, posting a 49 percent year-over-year decline by selling 7,165 new EVs.
Overall EV sales in Europe increased by 17 percent year-over-year to 184,213 units in April, though the overall market remained largely stable. European consumers purchased a total of 1,078,521 new vehicles last month – a mere 1,399 more than a year prior. Year-to-date, European new car sales totaled 4,467,681 units, or just 6,560 more than the the first four months of 2024. Interestingly, tariffs imposed by Europe on Chinese EVs earlier this year didn’t have much of an impact on those models in April, as sales increased by a whopping 59 percent year-over-year, growing to 15,300 units.
“While the electric vehicle segment was a bright spot for Europe’s new passenger car market last month, these gains were offset by significant declines among ICE vehicles. EV sales need to grow much faster to have a genuine impact on the wider European car market,” said Felipe Munoz, Global Analyst at JATO Dynamics. “China is not only the world leader in BEVs; its automakers are global leaders in plug-in hybrid vehicles too. To gain traction in Europe, its carmakers have responded to the threat posed by tariffs by focusing on other powertrains, such as plug-in hybrids, to maintain the momentum behind their global expansion plans.”
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So why are we not selling Capris in the USA?