Ford Brazil sales increased seven percent to 3,863 units in April 2025 compared to April 2024.
Individual model sales performance was as follows:
- Ford Bronco Sport sales decreased 55.43 percent to 78 units
- Ford F-Series sales increased 11.94 percent to 75 units
- Ford Maverick sales decreased 30.11 percent to 130 units
- Ford Mustang sales increased 325 percent to 17 units
- Ford Ranger sales increased 25.1 percent to 2,980 units
- Ford Territory sales decreased 11.83 percent to 380 units
- Ford Transit sales decreased 25.59 percent to 189 units
During the first four months of the 2025 calendar year, Ford Brazil sales increased 27 percent to 14,994 units.
Sales Results - April 2025 - Brazil - Ford
| MODEL | APR 2025 / APR 2024 | APRIL 2025 | APRIL 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO SPORT | -55.43% | 78 | 175 | -25.73% | 560 | 754 |
| F-SERIES | +11.94% | 75 | 67 | +160.26% | 406 | 156 |
| MAVERICK | -30.11% | 130 | 186 | -39.46% | 491 | 811 |
| MUSTANG | +325.00% | 17 | 4 | +402.08% | 241 | 48 |
| RANGER | +25.10% | 2,980 | 2,382 | +39.11% | 10,343 | 7,435 |
| TERRITORY | -11.83% | 380 | 431 | +27.32% | 2,055 | 1,614 |
| TRANSIT | -25.59% | 189 | 254 | -0.24% | 832 | 834 |
| FORD TOTAL | +6.80% | 3,863 | 3,617 | +26.70% | 14,994 | 11,834 |
The Ford Authority Take
Ford Brazil sales healthy April continued to drive the brand’s strong performance in the South American country, where it is experiencing its best sales performance since FoMoCo Brasil transformed from a manufacturer to a net vehicle importer. In fact, last month’s result represents Ford’s 13th monthly increase in the Brazilian market.
Repeating what happened in March, Ford Brazil’s strong performance in April was driven by improved sales of the same three vehicles, including the Ford Ranger, Ford F-150, and Ford Mustang. The Ranger remains a solid leader in the portfolio as the best-selling model and was primarily responsible for the brand’s monthly improvement.
Furthermore, the Ford F-150 again posted healthy growth and maintained the strong pace of previous months, although it dropped from second to third place in sales in the local full-size pickup segment after being overtaken by the Chevrolet Silverado. Meanwhile, the Ford Mustang maintained its triple-digit growth and remains Ford’s fastest-growing nameplate in Brazil.
About The Numbers
- All percent change figures compared to Ford Brazil sales in April 2024, unless noted otherwise
Further Reading & Sales Reporting
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