Post-purchase experiences have been a big focus of Ford’s as of late, largely starting with the Ford Bronco Off-Roadeo that launched alongside the sixth-generation SUV back in 2021. Since then, The Blue Oval has continued to expand its list of experiences for owners of all kinds of models, giving them the chance to test out their vehicles anywhere from the track to off-road courses. Now, Ford Bronco customers in Mexico can take advantage of their own special experience called “Territories.”
The Ford Bronco Territories experience is designed to give Mexican consumers the chance to get to know the rugged SUV, as well as its little brother, the Ford Bronco Sport. Owners of the latter model were previously able to embark on an hour-long off-road expedition across various obstacles that are designed to show how that vehicle’s features can help them navigate through just about anything, and now, it’s being expanded to current Bronco owners, potential customers, and even college students that want to know more about that lineup.
Those that participate in the Ford Bronco Territories program can now take on specially-designed routes across complicated and sometimes extreme terrain in the Ford Bronco Badlands with the Sasquatch Package, or the Bronco Raptor. Each will be accompanied by a certified off-road driving expert that’s present to guide them through that experience and teach them how to use things like differential locks, the disconnecting sway bar, and Trail Turn Assist. Those interested in participating in the Ford Bronco Territories program will soon be able to find updates on locations and dates via the automaker’s Instagram account.
This is just one of many off-road-focused experiences that have launched in recent months, both in the U.S. and other countries around the globe. In the U.S., Ford debuted the new overlanding-centered Adventure Series last July, and opened a new off-road park in China this past November as well.
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