Ford has bolstered its presence in South America over the past few months. After a successful Ford Pro rollout in 2021, the automaker launched Ford Mobile Service, which utilizes a fleet of Ford Transit vans to deliver services like oil changes and lightbulb replacements to retail customers’ homes. Ford Performance also launched in South America late last year, bringing The Blue Oval’s performance division to the region for the first time. Now, Ford has opened a dedicated customer service division to further answer customer needs.
The Customer Experience and Data Strategy Division helps continue Ford’s mission of promoting customer satisfaction, keeping its buyers at the center of its operations. The division includes a brand new management team responsible for designing and maintaining a Customer Experience strategy, which includes outreach to customers from research to after sales service and interaction, made possible through services like FordPass, the automaker’s connectivity app.
María Carpintieri will lead the new division. She has extensive experience in Finance, Marketing, Sales, Strategic Planning, and Customer Experience (CX). She was born in Argentina, focusing on Economics at the University of Buenos Aires, later earning a Masters in Business Administration University of Argentina’s Center for Macroeconomic Studies, and also studied at the Anderson School of Business at the University of California, Los Angeles. Carpintieri will lead a team of CX experts, focusing on efforts in data analytics, customer outreach, and technology.
“At Ford, we believe that an exceptional customer experience is essential to our customers choosing us every day, building lasting relationships, and thereby driving the success of our business in South America,” said Martin Galdeano, CEO of Ford South America. “The creation of this new division is a strategic investment that will allow us to offer even greater value to our customers and exceed their expectations in every interaction with the Ford brand.”
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