Ford Motor Company Mexico sales increased 16 percent to 4,441 units in March 2025 compared to March 2024. Sales increased at both Ford and Lincoln.
Brand & Model Sales
Ford sales increased 0.2 percent to 4,222 units:
- Ford Bronco sales increased 19.35 percent to 111 units
- Ford Bronco Sport sales increased 54.35 percent to 284 units
- Ford E-Transit sales were flat at 0 units
- Ford Escape sales decreased 54.88 percent to 111 units
- Ford Expedition sales decreased 7.02 percent to 53 units
- Ford Explorer sales increased 232.26 percent to 206 units
- Ford F-Series sales increased 46.6 percent to 1,101 units
- Ford Maverick sales decreased 13.71 percent to 170 units
- Ford Mustang sales increased 16.67 percent to 105 units
- Ford Mustang Mach-E sales increased 184.62 percent to 37 units
- Ford Ranger sales increased 0.54 percent to 557 units
- Ford Territory sales decreased 6.8 percent to 973 units
- Ford Transit sales increased 25.06 percent to 514 units
Lincoln sales increased 20.4 percent to 219 units:
- Lincoln Aviator sales increased 111.11 percent to 19 units
- Lincoln Corsair sales increased 218.52 percent to 86 units
- Lincoln Nautilus sales decreased 17.72 percent to 65 units
- Lincoln Navigator sales increased 250 percent to 49 units
During the first four months of the 2025 calendar year, Ford Motor Mexico sales increased 0.7 percent to 17,108 units.
Sales Results - April 2025 - Mexico - Ford
| MODEL | APR 2025 / APR 2024 | APRIL 2025 | APRIL 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| BRONCO | +19.35% | 111 | 93 | -28.60% | 337 | 472 |
| BRONCO SPORT | +54.35% | 284 | 184 | +1.48% | 960 | 946 |
| E-TRANSIT | * | 0 | 0 | -67.86% | 9 | 28 |
| ESCAPE | -54.88% | 111 | 246 | -44.72% | 565 | 1,022 |
| EXPEDITION | -7.02% | 53 | 57 | +32.02% | 235 | 178 |
| EXPLORER | +232.26% | 206 | 62 | +128.11% | 771 | 338 |
| F-SERIES | +46.60% | 1,101 | 751 | +12.28% | 4,013 | 3,574 |
| MAVERICK | -13.71% | 170 | 197 | +9.20% | 1,139 | 1,043 |
| MUSTANG | +16.67% | 105 | 90 | -22.83% | 284 | 368 |
| MUSTANG MACH-E | +184.62% | 37 | 13 | +53.13% | 49 | 32 |
| RANGER | +0.54% | 557 | 554 | +15.02% | 2,542 | 2,210 |
| TERRITORY | -6.80% | 973 | 1,044 | -2.43% | 3,928 | 4,026 |
| TRANSIT | +25.06% | 514 | 411 | +5.54% | 1,563 | 1,481 |
| FORD TOTAL | +13.80% | 4,222 | 3,710 | +0.12% | 16,395 | 16,375 |
Sales Results - April 2025 - Mexico - Lincoln
| MODEL | APR 2025 / APR 2024 | APRIL 2025 | APRIL 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| AVIATOR | +111.11% | 19 | 9 | +1.92% | 53 | 52 |
| CORSAIR | +218.52% | 86 | 27 | -4.37% | 175 | 183 |
| NAUTILUS | -17.72% | 65 | 79 | +35.09% | 385 | 285 |
| NAVIGATOR | +250.00% | 49 | 14 | +14.94% | 100 | 87 |
| LINCOLN TOTAL | +69.77% | 219 | 129 | +17.46% | 713 | 607 |
Sales Results - April 2025 - Mexico - FMC Totals
| BRAND | APR 2025 / APR 2024 | APRIL 2025 | APRIL 2024 | YTD 2025 / YTD 2024 | YTD 2025 | YTD 2024 |
|---|---|---|---|---|---|---|
| FORD TOTAL | +13.80% | 4,222 | 3,710 | +0.12% | 16,395 | 16,375 |
| LINCOLN TOTAL | +69.77% | 219 | 129 | +17.46% | 713 | 607 |
| FMC MEXICO TOTAL | +15.68% | 4,441 | 3,839 | +0.74% | 17,108 | 16,982 |
The Ford Authority Take
After experiencing a seven-month downward spiral, Ford Motor Company Mexico sales increased healthily in April. Last month’s solid double-digit increase represents a year-over-year increase of more than 600 units, marking the automaker’s first positive result of the 2025 calendar year.
Most models from FoMoCo’s two brands in Mexico saw sales increase in April, including five nameplates with triple-digit increases in the month. Among them, the Ford Explorer and Lincoln Navigator stand out, with the largest increases of their respective brands in the Mexican market.
The Ford F-Series also cemented its position as the automaker’s best-selling model in Mexico, surpassing 1,000 monthly deliveries, a 47 percent increase. In contrast, the Ford Territory suffered a contraction in April and remained below four digits as the company’s second most popular model.
About The Numbers
- All percent change figures compared to Ford Motor Company Mexico sales in April 2024, unless noted otherwise
Further Reading & Sales Reporting
- Ford Motor Company news
- Running Ford Motor Company sales numbers
- Running Ford sales numbers
- Running Lincoln sales numbers
- Ford Motor Company Q2 2025 sales reports:
- Ford Motor Company sales Q2 2025 U.S.A
- Ford sales Q2 2025 U.S.A.
- Lincoln sales Q2 2025 U.S.A.
- Ford Motor Company sales April 2025 U.S.A.
- Ford Motor Company sales May 2025 U.S.A.
- Ford Motor Company sales June 2025 U.S.A.
- Ford China sales Q2 2025
- Ford Motor Company Canada sales Q2 2025
- Ford Canada sales Q2 2025
- Lincoln Canada sales Q2 2025
- Ford Motor Company Argentina sales Q2 2025
- Ford Argentina sales April 2025
- Ford Argentina sales May 2025
- Ford Argentina sales June 2025
- Ford Motor Company Colombia sales Q2 2025
- Ford Colombia sales April 2025
- Ford Colombia sales May 2025
- Ford Colombia sales June 2025
- Ford Motor Company Brazil sales Q2 2025
- Ford Brazil sales April 2025
- Ford Brazil sales May 2025
- Ford Brazil sales June 2025
- Ford Motor Company Mexico sales Q2 2025
- Ford Motor Company Mexico sales April 2025
- Ford Motor Company Mexico sales May 2025 (this page)
- Ford Motor Company Mexico sales June 2025
- Ford Motor Company sales Q2 2025 U.S.A
Comment
We won a Ford of Canada Dealer Contest to the 1988 Super Bowl in San Diego. We decided to go down to Tijuana and saw a Ford store. Walked in and not a soul to be found. Checked out the EEC Zero 300 6 cylinder/4 speed F200 on the showroom floor with the ‘Roxatoned’ single wall box. Turns out they take ‘siestas’ seriously!! LOL Fun times.