Ford Mustang Sales Tank 32 Percent During Q1 2025

Comments

1. 

   No surprise in the decline, even with no more domestic competitors. Two factors: Redesign less attractive than the previous iteration. The desirable version (GT) no longer affordable by its target audience.

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   1. 

      Agree on the styling, including the gamer console dash. I’m afraid the Mustang’s time has passed and is destined to be a money-losing halo vehicle going forward. Ford will add lots of special editions and appearance packages while allowing the car itself to wither away.

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2. 

   Ford got over aggressive in pricing perhaps thinking Camaro and Dodge buyers would flock to Mustang. Maybe they thought the Mustang’s hybrid Charger/Camaro front end would help. Pretty universally panned.

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3. 

   The price is the biggest reason for the sales decline with the Ecoboost Premium priced like the GT of a few short years ago and the GT priced like a well equipped Explorer. And the New Mustang being touted and a new generation car when in fact it’s just a New Edge S550.

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4. 

   The dashboard is an abomination . . . The rear end is simply ugly whereas the 2023 was nice. The pricing is outrageous. I was ready to get one but one look at the gamer console dash and I walked away. By the way, how can they justify taking away the Mustang signature FOG LIGHTS?

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5. 

   I agree with all of the above comment especially when they relate to pricing. Appearance is a personal thing, but I have to agree there also. One factor related to price, is that this factor has pretty much relagated the Mustang to a secondary transporation option. In other words, I don’t think is viewed as primary means of transportation anymore. Having said this, I still don’t agree with the four door or a wagon…although, the wagon does look kind of cool. I think moving it to a halo vehicle isn’t a bad idea, but if Ford goes this route, they really need to up the anti even more. Make it truly a high end performance vehicle with fewer driveline options…something akin to the Corvette. You don’t see and four or six cyclinder offerings there…

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6. 

   As a 16’ GTPP owner I don’t see any reason to buy a new Mustang. I don’t like the looks at all except the DH and GTD. If they went the route of using the Dark Horse as the Eco and base GT and the higher performance car looking more like the GTD. They might have something. As is the eco and GT are butt ugly. Hate the front end and the back end looks too cartoonish for me. The video game interior they can keep. Then they increased the price to put it out of a lot of people’s reach. I have seen prices on the DH to rival the GT-500. I have to say I would have to pick the 350 or 500 every time used or new. Who were they polling when they polled people on the looks of this thing?

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7. 

   Drop the digital dash, give me a base 7.3 Godzilla with a 6 spd. , and let the party begin.
   For now, I’ll keep racing my modified Focus RS.

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8. 

   Look at what Bezos is doing with Slate…strip it down WAY down…and offer a lot of optional equipment. You know…like the original Mustang. The current car is bloated, unattractive, and much too expensive. Equip it with a heater, PS/PB, and government mandated equipment. Let people build it up from there.

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   1. 

      Agreed. At this point, this is the only passenger car left in Ford’s portfolio. There is a big void in dropping the Focus and Fusion- customers for those cars may have gone elsewhere. Adding a four door Mustang at a low base price point could recapture those lost sales.

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9. 

   Yes I looked at GTs at stealership wanted 50 to 60 grand they added bunch of mop and glow on it to raise the price I said no way.

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10. 

    Probably because of the lock down they have on the computer systems not allowing tuning. Nobody wants a performance car they can’t modify.

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11. 

    I’m struggling to understand the new pricing strategy. It’s priced liked a corvette but doesn’t look or perform as good as one. Now the Dark Horse going into Z-06 price range. Why would anyone buy a Mustang? In a few years Ford will be scratching its head acting like demand has dried up. I did notice that the Corvette numbers were conveniently not included in the yearly sales figures above. I wonder why?

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12. 

    Where ford and their counterparts at gm went wrong is when they emphasized Average Transaction Pricing and profit margin over volume. They were ignorant to think that they could charge premium pricing for vehicles that compete with the Hyundais, Kias, Hondas and Toyotas. Premium pricing only works when you have a PREMIUM PRODUCT! Judging from the many quality issues Ford and gm have, these are not premium products. Ford and gm need forget Covid and go back to a volume-based value model where profits are driven by market share and economies of scale- not by gouging customers for what is essentially an average product.

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    1. 

       Well said. The only manufacturer continuing with restricting volumn is Toyota and Lexus. They apparently can get away with it due to their perceived quality.

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13. 

    Like it or not, a 4-door Mustang is the only thing that will save the model. Wrangler/CJ purists screamed when the 4-door was added, but sales surged. The Bronco would never have returned as a 2-door only.

    However, I’m afraid that all the noise about a Mach-4 may refer to a lifted 4WD model, a niche within a niche that will sell in the hundreds.

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