While the Ford Ranger is a staple in the U.S., it’s been a mainstay in recent years across the pond, too. Midsize pickups are attractive to customers in global markets where full-size trucks aren’t as popular, and April 2025 proved that point in the UK, where the Ford Ranger claimed the title of the best-selling pickup in the region.
New data from The Society of Motor Manufacturers and Traders Limited (SMMT) shows that the Ford Ranger moved 1,216 units last month. That brings its year-to-date sales to 8,363 through the end of April, placing it solidly on top in the pickup segment and third in the light commercial vehicle (LCV) segment. In fact, it was only beat by its corporate cousins, the Ford Transit Custom and the Ford Transit, which ranked first and second in April 2025 – and in year-to-date sales, too.
The LCV market in the UK saw its fifth straight month of declining sales in April 2025. Sales fell 14.9 percent to just 20,332 units, making it the weakest April since 2020, thanks in part to the timing of Easter in a historically slow sales month. The van segment took the biggest hit with a 22.9 percent drop, while medium and small vans slipped 5.8 and 5.5 percent respectively. On the flipside, 4×4 models surged 19.2 percent and pickups – like the Ford Ranger – climbed 10.2 percent, helping to soften the overall blow.
The Ford Ranger maintained its solid grip on the UK market last month, following a segment-leading performance in March 2025. It also topped the charts as the best-selling pickup throughout the 2024 calendar year.
“Five months of shrinking demand for new vans reflects weaker business confidence and a challenging economic environment,” said SMMT Chief Executive Mike Hawes. “Such conditions discourage fleet upgrades into new zero emission technology, meaning older, more polluting vehicles stay on the road longer..”
He added, “Switching must have clear commercial benefits, so the sector needs bold and assertive action if ambitious mandate targets are to be met. Preferential treatment for grid connections, more affordable energy and consistent local planning – all are needed to make the case for going electric unarguable.”
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