As Ford Authority reported earlier this month, the J.D. Power 2025 U.S. Electric Vehicle Consideration (EVC) Study found that 24 percent of vehicle shoppers polled said they are “very likely” to consider purchasing an EV in the future, while 35 percent said they are “somewhat likely” to do so – pretty much on par with the year prior, which is a bit of a surprise given the current pulse of the market. Interestingly, that was also pretty much true of Canadian EV shoppers, many of whom are also considering a Ford EV, it seems.
According to the J.D. Power 2025 Canada Electric Vehicle Consideration (EVC) Study, the percentage of new-vehicle shoppers in Canada who say they are “very likely” or “somewhat likely” to consider an EV for their next purchase came in at 28 percent this year, which is down just one percent compared to last year’s study. In terms of individual brands, the top five most-considered EV brands among those shoppers are Hyundai, Kia, Toyota, Ford, and Chevrolet, while Tesla fell six spots to eighth place this time around.
Despite these positive results for Ford and the overall Canadian EV market, there is one big problem – that country paused its Zero Emissions Vehicles (iZEV) rebate program earlier this year, and sales sunk 45 percent year-over-year in March as a result. J.D. Power’s EVC Study found that 42 percent of new-vehicle shoppers who said they are likely to consider an EV for their next purchase indicated this pause in the $5,000 per vehicle incentive program would negatively affect their likelihood to shop for an EV, too.
“Despite a great deal of volatility in the EV marketplace, overall consumer interest in EVs at a topline level is largely unchanged this year,” said J.D. Ney, director of the automotive practice at J.D. Power Canada. “What is noteworthy, though, is the reaction to the incentive landscape, and perhaps more importantly for manufacturers, the shift in consumer interest toward traditional brands. Hyundai, Kia, Toyota, Ford and Chevrolet are now the top five most-considered brands among new-vehicle shoppers who say they are ‘very likely’ or ‘somewhat likely’ to consider an EV.”
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