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Ford Authority

Despite Drop, Ford Transit Sales Dominate Segment During Q1 2025

Ford Transit sales decreased in the United States and Mexico, but increased Canada, Brazil, Argentina, and Chile during the first quarter of 2025.

Ford Transit Sales - Q1 2025 - United States

In the United States, Ford Transit deliveries totaled 30,824 units in Q1 2025, a decrease of about 17 percent compared to 36,999 units sold in Q1 2024.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
TRANSIT -16.69% 30,824 36,999

Ford Transit Sales - Q1 2025 - Canada

In Canada, Ford Transit deliveries totaled 4,552 units in Q1 2025, an increase of about 62 percent compared to 2,813 units sold in Q1 2024.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
TRANSIT +61.82% 4,552 2,813

Ford Transit Sales - Q1 2025 - Mexico

In Mexico, Ford Transit deliveries totaled 1,049 units in Q1 2025, a decrease of about 2 percent compared to 1,070 units sold in Q1 2024.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
TRANSIT -1.96% 1,049 1,070

Ford Transit Sales - Q1 2025 - Brazil

In Brazil, Ford Transit deliveries totaled 642 units in Q1 2025, an increase of about 11 percent compared to 579 units sold in Q1 2024.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
TRANSIT +10.88% 642 579

Ford Transit Sales - Q1 2025 - Argentina

In Argentina, Ford Transit deliveries totaled 361 units in Q1 2025, an increase of about 54 percent compared to 235 units sold in Q1 2024.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
TRANSIT +53.62% 361 235

Ford Transit Sales - Q1 2025 - Chile

In Chile, Ford Transit deliveries totaled 296 units in Q1 2025, an increase of about 50 percent compared to 197 units sold in Q1 2024.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
TRANSIT +50.25% 296 197

Ford Transit Sales - Q1 2025 - Colombia

In Colombia, Ford Transit deliveries totaled 1 units in Q1 2025.
MODEL Q1 2025 / Q1 2024 Q1 2025 Q1 2024
TRANSIT * 1 *

Side profile of Ford Transit Passenger Van. Ford Transit sales were down 17 percent, but was still in command of segment during Q1 2025.

Competitive Sales Comparison (USA)

Despite the 17 percent drop to 30,824 units, the Ford Transit (see running Ford Transit sales) led the full-size van segment during Q1 2025 – the nameplates typical position in the space. Since its launch, the Transit has remained the best-seller in its segment in the United States, which is comprised of passenger, cargo, and cutaway/chassis cab models.

The Ram ProMaster followed in second place with a 148 percent leap to 14,519 units. The Chevy Express (see running Chevy Express sales) placed third with a 65 percent jump for 12,371 deliveries. The Blue Oval’s second entry, the Ford E-Series (see running Ford E-Series sales), took fourth as sales dipped seven percent to 9,679 units. Finally, the GMC Savana (see running GMC Savana sales) finished last with a 139 percent swell moving 2,575 units.

Sales Numbers - Full-Size Vans - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24 Q1 25 SHARE Q1 24 SHARE
FORD TRANSIT -16.69% 30,824 36,999 44% 60%
RAM PROMASTER +148.06% 14,519 5,853 21% 9%
CHEVROLET EXPRESS +64.90% 12,371 7,502 18% 12%
FORD E-SERIES -7.29% 9,679 10,440 14% 17%
GMC SAVANA +138.87% 2,575 1,078 4% 2%
TOTAL +13.09% 69,968 61,872

From a segment share standpoint, the Transit led with a 44 percent share, though down 16 percentages point year-over-year, accounting for over two-fifths of sales. The ProMaster posted a 21 percent share, up 12 percentage points, while the Express held an 18 percent share, up six percentage points, and the E-Series had a 14 percent share, down three percentage points. The Savana earned a four percent share, up two percentage points.

Combined sales of the two Ford models, the Transit and E-Series, totaled 40,503 deliveries, giving The Blue Oval a majority 58 percent share to account for nearly three-fifths of all sales here.

Sales Numbers - Ford Vans - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24
FORD TRANSIT -16.69% 30,824 36,999
FORD E-SERIES -7.29% 9,679 10,440
TOTAL -14.62% 40,503 47,439

Sales of GM’s two vans, the Chevy Express and GMC Savana, combined for a total of 14,946 units for a 22 percent segment share, enabling GM to edge out Ram for second place overall, but still placing well behind the Transit, individually, and both The Blue Oval vans combined. Even so, the Express and Savana posted the biggest percentage gains this quarter.

Sales Numbers - GM Vans - Q1 2025 - USA

MODEL Q1 25 / Q1 24 Q1 25 Q1 24
CHEVROLET EXPRESS +64.90% 12,371 7,502
GMC SAVANA +138.87% 2,575 1,078
TOTAL +74.20% 14,946 8,580

The full-size, internal combustion engine (ICE) van segment expanded 13 percent moving 69,968 units during Q1 2025, meaning Ford Transit sales significantly underperformed the segment average.

Ford Transit Automatic Brazil - Exterior 002 - Rear Three Quarters

The Ford Authority Take

The Ford Transit remains far and away the sales leader in its competitive set, as has been the case since its launch over a decade ago. And though sales were down compared to the segment average, it still managed to outsell crosstown rival GM (Chevy Express, GMC Savana) by a considerable margin. Additionally, combined sales of the Transit and the E-Series gave The Blue Oval a commanding 58 percent segment share.

The GM vans are the oldest models in their segment, while also being the oldest GM vehicles currently in production. By comparison, the Transit is still relatively a much more modern product due to not only being a newer vehicle, but also to Ford making gradual and consistent improvements.

We expect Transit sales to either retain their current volume or gain in the coming quarters, so long as Ford can keep supply in line with demand.

About Ford Transit

The Ford Transit is offered in Cargo, Passenger, or Cutaway form factors, available in various wheelbases and roof heights.

The 2025 Ford Transit arrives offering a ton of new packages and kits. This includes some factory-integrated vocational upfit packages, plus new interior accessory kits.

There are four factory-installed trade packages and options to choose from, all featuring components from Ranger Design and designed specifically for different industries, be it an electrician, HVAC, or general contractor.

Customers can also spec two new options, starting with a wall liner kit that includes lighting and wheel well covers to help aid in the installation of upfitting equipment. The other option is a large grab handles kit that enables easier accessibility into the van.

Smart Acceleration Truncation is now offered as a standalone option for fleet customers, which can help improve driver behavior by limiting acceleration based on auto-calculation of payload, enabling a smooth start after every stop.

For 50/50 Hinged Rear Door models, a 180-degree opening is standard on all low-/medium-roof cargo vans and all passenger vans, and a 253-degree opening is standard on all high-roof cargo vans and optional on all low/medium-roof variants.

Production of the 2025 Ford Transit commence in January at the Kansas City Assembly plant.

A photo showing the exterior of the Ford Transit Trail from a side angle.

The Ford Transit Trail variant has been axed due to supply chain issues

About The Numbers

Vince has owned couple of Fords in his lifetime, and they were both manuals.

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