It’s no secret that Ford has faced its fair share of challenges in Europe – specifically, weak demand for its passenger cars and electric vehicles, for the most part. However, The Blue Oval also benefits from a robust Ford Pro commercial business in that same region, with its vans proving to be best-sellers, month after month, year after year, coupled with a full suite of services and software designed to make life easier for fleets. Recently, Ford Vice Chair John Lawler touched on this particular subject, revealing that the automaker’s Ford Pro business in Europe is rather profitable as well.
“Yeah. The business in Europe’s very profitable,” Lawler said at the Bank of America Securities 2025 Automotive Summit. “We’re a leader, segment leader in vans. It’s growing. It’s a little bit of a different business. We don’t see the uptake as much on the software in Europe as we do in the United States. So, it’s a little bit of a different approach with the customers there, but it’s a great business for us.”
“And what we’re figuring out similar to what we’re doing here in Europe, it’s not only the form factor, it’s the choice that we give our customers between multi-energy, full ICE, and electrification options. But the service is important. The uptime is important, as well as how we’re approaching with them the life cycle. So many of the things that we have here in the U.S. that we’ve talked about, they apply in Europe.”
As Ford Authority reported last December, Ford Europe plans to expand its commercial-focused Pro division in that region, all while “right-sizing” its passenger vehicle business to meet declining demand. “We are committed to the European market, and actually we want to double down on the Ford Pro business,” said Hans Schep, general manager for Ford Pro in Europe at that time. Its lineup also continues to expand, recently to include an array of fully electric options, too.
Comment
“weak demand for its passenger cars” because ridiculous management decisions in last years, Jim “podcasts” still saying European market is very competitive but from another side his decisions and portfolio choices make it worse and worse, by the way he is paid with millions per year to solve problems and make Ford profit increase not to claim for markets difficulty.bor making podcast’s ..